10Th Anniversary Review Of Zhang Jian Cup Competition

Ten years of hardship, paved the way

10th anniversary review of Zhang Jian cup competition

This year, the "Zhang Jian Cup China International Household Textile Product Design Competition", named by Zhang Jian, a leading industrialist in textile industry, is about to go through tenth years.

With the dream of promoting the soaring of Chinese household textiles, the sapling planted in that year has become a vibrant and vigorous tree.

In the past ten years, from the beginning, growth to readjustment and stability, Zhang Jian cup has taken a broad road with the hope of Chinese textile makers.

Looking back on the course of ten years, the growth path of Zhang Jian cup is puzzled, sweaty, joyful and rewarding.

Along the way, Zhang Jian cup has always been close to home textile enterprises, art colleges and designers, aiming at serving home textile enterprises, with the cohesion of home textile industry cluster as the support, and upgrading the design level of home textiles in China as the goal.

It is the overall image created by China's home textile industry, a platform for product design communication, a window for brand culture promotion, and a microcosm of the independent design and development of home textiles in China.

Looking back on the course of ten years, Zhang Jian cup can be divided into 4 stages: 2006-2007 is the initial stage, 2008-2010 is growth period, 2011-2012 is adjustment period, 2013-2015 is stabilization stage.

During each period, the competition left a lot of sparkling highlights.

Initial stage: time: 2006-2007 years

The main goal of the early stage of the competition is to build up the Zhang Jian cup.

Propagating ethnic groups inside and outside the industry

The significance of design is to strengthen the importance of product development and design by home textile enterprises, designers and design institutes, mobilize the enthusiasm of the designers to design independently, and strengthen the backbone of home textile designers.

Highlight 1: first put forward the concept of "national textile product design competition".

Highlight two: all sectors of society began to attach great importance to home textile product design.

Highlight three: enhance the internal and external influence of Zhang Jian cup competition in all directions

Industry significance: opening up national textile products

Precedent

In 2006, the home textile industry has gone through about ten years. It is in the "hazy period" or "chaotic period". How to go next? This question has been mentioned before the industry association.

In order to enhance the design level of home textile products, unite the designer power of Chinese textile industry and promote the development of Chinese national textile brand, the organizers of the Zhang Jian cup competition first put forward the concept of "national textile product design competition" in the industry for the first time, and vigorously publicized the importance of the design of national textile products. At the same time, it actively cooperated with the local government to establish the selection mechanism of the competition organizing committee, so as to ensure the organizational guarantee for the contest.

In the Zhang Jian cup competition at the early stage, some home textile design works with Chinese national characteristics attracted public attention. For example, the traditional embroidery technology is fully embodied in the bed products: the golden sun embroidery bed is classic and noble; the outstanding embroidery craft bed personality is outstanding; the bed design with Yun brocade embroidery technology has unique national style.

Some of them won gold and silver awards.

Although the Cheung cup and its scale are not big, the spark can start a prairie fire. Chinese designers are starting to warm up the design of national textile products.

Social affirmation: all circles attach great importance to it.

The construction of the Zhang Jian cup textile design competition was highly valued by the China Textile Industry Federation, the strong support of the local government of Nantong, the active participation of home textile enterprises and designers, and the enthusiastic assistance of textile design institutes.

　　中国纺织工业联合会原会长杜钰洲、中国纺织工业联合会会长王天凯和中纺联其他领导多次参加张謇杯大赛活动，检查指导大赛工作;中国家用纺织品行业协会原会长杨东辉、中国家用纺织品行业协会会长杨兆华曾先后担任组委会主任，并多次赴企业调研，征求大赛改革和发展意见，平均每年三四次专程到南通与组委会南通方面的负责同志商讨和制定大赛活动方案、参加评比和颁奖活动;各产业集群地政府和相关协会领导大力支持大赛，在大赛评比、发布、颁奖等主要环节中都亲临现场检查指导工作，尤其是作为主办方之一的南通市委、市政府从创赛初期到现在，十年来始终对大赛予以高度重视，南通市委书记丁大卫和市长张国华等领导多次参加大赛活动，支持并指导大赛工作，为大赛的成功举办创造优越条件，委派专门机构组织实施;地方协会积极组织家纺企业

To compete with designers, textile art colleges appoint teachers and expert judges, and notaries supervise notarization to ensure the fairness of competitions.

All of these ensured the success of the competition.

Competition development: enhancing influence in all directions

　　2006年开始，每届张謇杯大赛都通过在上海中国国际家用纺织品博览会上召开新闻发布会，并在博览会上展示、推介大赛的优秀获奖作品，及时宣传大赛成果，将获奖作品编辑印制成精美作品集，并组织相关的辅助性活动，如论坛、培训、现场对话、报告会等，使广大设计师从各种活动中得到更多的认知和提高，也使中国设计师研发设计出更多的民族特色家纺作品;每届张謇杯大赛都在海门叠石桥市场、通州志浩市场内举办为期一年的优秀作品展示陈列，向国内外采购商推介大赛作品的新创意和新花色，促进设计向生产力的转化，扩大参赛作品的市场效应;每届张謇杯大赛都在南通市举办隆重的颁奖活动，邀请优秀获奖者到场，形式丰富多彩;每届张謇杯大赛还包括著名主持人颁奖活动、企业员工助演、国外设计师畅谈感言、协会及企业领导总结等，使大赛获得全

The improvement of orientation.