Roley'S Main Business Of Home Textiles Is Developing Bottleneck.

As for the actual reduction of the company's actual controllers, the explanation of Dong Lai Tian Lin, a Luo Lai textile company, is that "the stock market is too hot now, and the stock price will come back in the future".

The implication is that it is hard to sell a good price in the future if the stock is not reduced.

The Beijing Business Daily reporter read through the company's recent three years' annual report, found that the company's main business did appear a certain development bottleneck, want to rely on the main business to boost the growth of stock prices is not easy.

After the listing of Roley home textiles, its business is the research, production and sale of home textile products and household products, but in fact, home textile products are the main business of the company, occupying 70% of the company's main business income, while household business accounts for only about 10%.

According to the 2014 annual report, the operating income of the home textile industry was 2 billion 760 million yuan, an increase of 9.4% over the same period last year, and net profit of 398 million yuan, an increase of 19.85% over the same period last year.

Whether in terms of revenue or net profit, there has been an increase in performance, but if the company's performance is compared longitudinally, its performance will be slower in recent years. In fact, the company's revenue reached 2 billion 720 million yuan in 2012, and net profit reached 374 million yuan in 2011, that is to say, the company.

Only 6.4% growth has been achieved in 2011-2014 years, and the bottleneck of performance has been obvious.

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The current situation, Everbright Securities in the research report, said that the rapid growth of the home textile industry began in 2005, 2010-2011 years into the golden age of volume and price rise; from the 2011 quarter of four, with the terminal consumer downturn, the impact of electricity providers, continuous price increases on the suppression of sales began to appear, the industry inventory high, entered the adjustment period; in 2014, the textile industry after the sports and leisure bottomed out steadily bottom out, to the end of the stock, but the terminal is still low, so that the recovery slope is slower.

In fact, 2014 is also true.

In recent years, the sales volume exceeded the production for the first time, and before, the company's product has been in the supply of more than the demand, to stock has become the main strategy of the company's development.

Despite the initial success of the inventory, the supply and demand relationship in the industry has not been reversed, nor has the market saturation been opened. In early 2014, the company announced the termination of the "annual output of 2 million 200 thousand home textiles" investment projects, and spent the remaining 110 million yuan on permanent replenishing liquidity. This also indicates that the market demand for textile production capacity has been saturated in the future.

It can be seen that the company's pformation of smart home may also have some practical reasons.

However, the pformation of smart home is so easy? Everbright Securities Research Report said, "the home textile industry market capacity of about 200 billion yuan, and the future home industry is expected to reach 2 trillion -3 trillion yuan, home textile enterprises to large household pformation is expected to break through the industry extension bottleneck".

At present, home textiles occupy 70% of the main income of the home textile company, and the company said that the proportion will be reduced to 30% in the future, and the proportion of home business will increase.

However, there are people in the industry who believe that the home textiles range is narrow, while the home is much broader. But it is not easy to earn money easily. In the short run, the company still needs home textile products to maintain its income. The pformation of smart home is still a gimmick.