LV Is Still The Most Valuable Luxury Brand In The World.

Millward Brown, a market consultancy, released a report on Mos tValuable Global Brands 2015 (the most valuable brand in the world 2015). Louis Vuitton became the most valuable luxury brand, worth 24 billion 700 million US dollars.

The report mainly compares the luxury brand from the company's income, potential and brand extension value, including brand uniqueness and characteristics, and the attractiveness of consumers.

Millward Brown listed the top 10.

Louis Vuitton, Herm s, Gucci, Chanel, Rolex, Cartier, Burberry, Michael Kors, and list of corruption.

In the first place, Herm s is worth $19 billion after Louis Vuitton.

Yesterday, the price of Gucci, which was cut at 50 percent off in China, was yesterday valued at $13 billion; Chanel value was $9 billion; Rolex value was 8 billion 500 million dollars; Cartier value was 76 dollars; Prada value was 6 billion 500 million US dollars; Burberry value was 5 billion 700 million U. S. dollars; Michael Kors value was 3 billion 800 million dollars; Tiffany value was 3 billion 200 million U. S. dollars.

If you just look at these

This year's performance can't see any tricks. Let's see how they change.

Last year, LouisVuitton brand value increased by 6%, and Chanel brand value increased by 15%.

Only LouisVuitton and Chanel brands are on the rise, all the other brands are down.

The location of Prada and Chanel has been switched.

Prada's brand fell the most, fell 35% and slid from fourth to seventh.

But Chanel rose from seventh to fourth.

Many luxury brands have been struggling in the Chinese and Russian markets, but Chanel has adjusted prices in China to curb China's gray market.

"Chanel is smart to do that."

Millward Brown commented.

McKinsey also released a research report on fashion luxury goods industry at the end of 2014. The report shows that the fashion and luxury industry has outperformed the market and outperformed high growth industries such as high technology and telecommunications.