No One In Young Fashion Designers Is More Businesslike Than Wang Daren.

Today, Alexander, who is 30 years old, is also the creative director of French luxury brand Balenciaga and his brand name Alexander Wang. At the same time, he also has the energy to publish the series of CO production with H&M and even design furniture.

He shared with Kristina O'Neill, editor in chief of the Wall Street journal and interior designer Ryan Korban, his thoughts on Balenciaga, his relationship with "cool" and creating a luxury retail environment.

Alexander has described his work in Balenciaga in detail, acknowledges that his works have attracted much attention, and even the main reason for his "scrutiny" may be that he has gained popularity in the industry before he took office.

"I often think that if I have no fame before entering Balenciaga, or just a member of the design team, journalists will know nothing about me and expect nothing," he said.

He has no answer to this question, but in every series, he always feels that some elements should be retained, which can remind people of the founder of the brand.

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Speaking of Fran ois-Henri Pinault, chief executive of Kai Yun group, Alexander said that he did not receive any instructions from him when he took office. "The strong part of Pinault is that he knows how to use others."

He added: "the sense of holding Balenciaga design team is more like passing on the brand, having a history before me, and after me."

In April 16th, Alexander Wang was selected by the US Time as the 100 most influential person in the world in 2015.

The supermodel Karlie Kloss, which wrote the recommendation for him, uses the The Cool Kid of Fashion as the title. In her view, the Asian face designer is a mixture of young power, street culture and high street fashion.

However,

I think I have a very tight relationship with the word "cool".

"I know this word is easy to say, but I want to try to think about" cool "in another context, or consider directly what kind of clothes people wear or feel cool in that environment.

He explained.

Alexander and his classmates at the Parson School of design

They worked together to design the store and Balenciaga stores several blocks away.

In Korban's view, most fans are still popular with him on the "cool" style. "I may be able to ignore it, but I can't weaken it because it's an important part of the brand."

Alexander Wang needs to consider not only creativity and design, but also "the information that clothing wants to convey, the way they hang up, the box used for the distribution of electricity suppliers, the guidance of shopping under the circumstances, how to take the initiative to approach customers in the store and how to make payment easier".

In his view, the luxury products made by the brand should be presented in the consumption experience, while the services offered in luxury brand stores are far from full.

In addition to having the third largest luxury group in the world and opening up the cloud and the Alexander Wang's highly praised style, another reason for his popularity is probably its personality.

Alexander Wang's party at New York fashion week's show is compared to Vogue magazine as "one of the most coveted parties in New York Fashion Week".

The personal charm of a designer is one of the conditions for which he is concerned.

Perhaps because of being asked to be the happiest person with a friend, Alexander said excitedly, "to see that I can share my success with my family and friends, this is a real reality that makes me feel worthy of celebration."