Tariff Reduction Cited Cross-Border Electricity Supplier Panic, The Terminal Price Changes Are Very Small.

In recent years, ocean ports, honey bud baby and other cross-border

With the rapid development of the company and the high financing of capital, the most important factor that they rely on is the latest policy of the bonded area. This policy has greatly reduced the tax paid by the original import channels (about 30%-50%) through the postal tax policy (around 10%).

Under the stimulation of favorable policies, Jingdong and Tmall have stepped into cross-border electricity business.

A recent policy message broke the calm of cross-border electricity providers: the State Council's Tariff Commission has submitted research and submitted to the State Council for approval. Since June 1, 2015, China will reduce import tariff rates of some consumer goods such as clothing, footwear, skin care products, diapers and so on, with an average decline of more than 50%.

In this adjustment, import tariffs on suits and fur clothing will be reduced from 14%-23% to 7%-10%, import tariffs on boots, sports shoes and so on will be reduced from 12% to 22%-24%, the import tariff of diapers will be reduced from 7.5% to 2%, and the import tariff of skin care products will be reduced from 5% to 2%.

Because cosmetics, diapers and other categories are cross-border.

The focus of the competition is that the outside world believes that it will have an impact on companies engaged in cross-border electric business, and the United States in listed companies is directly shown in the sharp fall in share prices.

But how much is the actual impact? Cross border electricity supplier Tao Wei, the founder of the Golden hoop club, uses cosmetics as an example: the tariff is reduced from 5% to 2%, but the 2% tariff +17% value-added tax +30% consumption tax is in circulation, which reduces the 3% tariff to the cosmetics imported by traditional import channels, and the price is negligible.

Zhou Yu, an analyst with CITIC Securities, pointed out more recently that most of China's skin care cosmetics come from most favored nation countries, that is, the 6.5% tariff on CIF.

If the price of CIF is 100 yuan, there will be only 6.5 customs duties, which will be reduced by 50% to 60%, which will be reduced by 3-4 yuan. But with other taxes and fees, the retail price of this bottle can reach 300 yuan, and 3-4 yuan is only 1% for the retail price of 300 yuan.

Ceng Bibo, founder of oceanic wharf, also listed the case of the above cosmetics price difference. He also pointed out that the tariff reduction skin care product is not all cosmetics, but the duty rate of make-up itself is higher than that of skin care products. This time is not within the scope of adjustment, and the cost changes of mother and baby products are smaller because of tariff adjustment.

All this means that even if tariffs are reduced, they are imported by tradition.

Retail prices of diapers and other products will still maintain high prices. Such commodities imported through cross-border electricity providers will still maintain the price advantage, so the impact of these cross-border e-commerce business companies is very small.

The procurement channel of cross-border electricity providers is usually the overseas direct mining mode. Taking jumei.com as an example, the brand direct mining method adopted by him can greatly improve the efficiency of the supply chain. Compared with the gray channel of the parallel imports, it saves at least 4 levels of third party middlemen. The price competitiveness is actually from the overseas brand collection, rather than from the tax rate advantage.

"Therefore, the cross border crossing is still a sea crossing.

Ceng Bibo said.

It can not be overlooked that in the past year, the cross-border electricity sector has obtained huge amounts of money, such as honey bud baby to complete the C round of $60 million financing, honey Tao completed the B round of $30 million, the Ocean Terminal completed the B round of $100 million financing.

The strength of the giants should not be underestimated. For example, Jingdong, NetEase and poly America have announced that they are going to cross border electricity business and invested heavily in building warehouses overseas, hoping to compete for this part of the market.

How much can cross-border electricity suppliers enhance their performance? We can refer to the latest quarterly earnings report of the United States: net revenue rose 61.8% to 250 million US dollars, exceeding 28% expectations, and net profit increased 49.5% to 15 million 700 thousand US dollars over the same period, which exceeded 36% average forecast of Bloomberg analysts.

New user increments and user activity reached the highest level ever.

After the completion of the pformation from the vertical beauty business to the cross-border electricity supplier, the performance growth is at the fastest pace of historical growth.

GF Securities analyst Hong Tao pointed out that tariff reduction has almost no effect on cross-border electricity providers, and the price of terminal is very small.

Tariffs only account for a small part of the cost of cross-border e-commerce retail channels, and the impact on channels is very limited.

From the analysis of cost structure, the advantage of cross-border market is always there.