Li Weizhu And His Zhou Zhou Fu Jewelry Kingdom

Jewelry is an ancient sunrise industry, full of opportunities and imagination, but also full of challenges.

Before and after 2008, affected by the economic crisis, the jewelry industry encountered great challenges. Most enterprises suffered a continuous loss. Only a small number of enterprises with independent innovation ability were able to survive. Zhou Liufu was one of the best.

In the short span of ten years, Zhou Liufu jewelry has tamped the brand influence in the Chinese jewelry industry.

And his jewelry Kingdom.

As long as we observe carefully, we will find that the jewellery hour is near.

The development of Zhou Liufu jewelry today is far beyond the original vision of Li Weizhu.

In the past ten years, Zhou Liufu jewelry has independently developed innovative product research and development teams, and a large scale precious metal jewelry production plant and diamond inlaid processing factory. There are more than 40 franchise stores and more than 1500 branches, 2 branches and 18 offices all over the country. The headquarters management system employs nearly 400 employees, and the national terminal marketing network has been initially completed.

Jewelry industry belongs to

Intensive industries are closely related to finance.

And Li Weizhu's jewelry life is also closely related to finance. As he said, "because of finance, jewelry can be made".

In 2000, Li Weizhu, a newly graduated university, joined the financial industry.

Because of his frequent dealings with many jewelers at work, and many of his friends in jewelry processing plants, Li Weizhu set up a jewelry factory in 2002 after a comprehensive understanding of the jewelry industry.

At that time, the consumption of jewellery reached 100 billion yuan and exported nearly US $3 billion, but China's jewelry industry still remained at the primary level of processing and OEM.

"The creation of independent brands is the core competitiveness of enterprise development."

In Li Weizhu's view, the jewelry industry is an industry with high added value including design, technology, culture and so on. Despite the limitations of its own brands such as small, small and weak, only by opening the way of brand management can enterprises achieve the driving force for sustainable development.

In early 2004, Li Weizhu founded.

Brand, specializing in diamond inlay, gold, platinum, gold, jade and other jewelry design, production and operation business.

In 2014, the jewelry industry ushered in a change year.

Gome, Greenland, red star, and other foreign funds have entered the jewelry industry, to a certain extent, impact on the existing management methods and marketing methods.

How to break through in the market? Li Weizhu said that in the next path of brand pformation and upgrading, we will make full use of the emerging financial tools to promote Zhou Zhou Fu jewelry to step out of the self renovation step, and quickly seize the terminal.