Announcement Of The Winners Of The "Vertical Layout Heavy Gold Collection Of Clothing Accessories Brand Names And Company Names"

According to the relevant person in charge of the vertical layout, since January 14th this year, the layout of the vertical layout has been released to the major media, with more than 4000 entries being submitted to the "vertical layout heavy gold collection of clothing accessories brand names and company names" activities. Adhering to the principle of fairness, impartiality and openness, the expert evaluation team, which has been arranged by the Central Committee, has made serious and strict assessment. Finally, 1 winners and two winners of the first prize have been awarded 2. The prize list is hereby publicized as follows:

First prize 1: longitudinal accessories (Liu Yanliang)

Two prize 2: Joint excipients (Qi Jingyuan), hengchangtai (Chen Ruen)

It is understood that the vertical layout of Zhongshan Shaxi Town, a famous leisure clothing town in China, is the builder of the benefit ecosystem of garment accessories industry. Adhering to the management concept of "Baotuan development" and "Joint Alliance", we should adopt the independent fission and support of employees and partners to integrate high-quality resources in the industry. management model We are striving to build the first brand of fabric accessories industry, "vertical layout" brand.

With the successful completion of the collection, congratulations will be given to all the winners and the prize will be sent out within 7 working days. The official said, Vertical layout Thank the people from all walks of life for their sincere participation and support. I hope you will continue to support the layout of the pilot as always.

The "longitudinal layout" of the existing "longitudinal textile" and "harmony dyeing and finishing" these two main business. Among them, the members of the "longitudinal textile" subsidiary are mainly engaged in weaving and finished fabric sales of the grey fabric, and the dyeing and finishing business of the "grey dyeing and finishing" subsidiary is mainly engaged in the dyeing and finishing business of grey fabric.

Related links:

In April, Shenzhen was warm and humid, and the "Shenzhen Fashion Week" was held in the shopping mall "happy coast" near the seaside. The Beijing Fashion Festival and the Shanghai fashion Zhou Zhuyu were in the front, and there was a well-known local electronics manufacturing industry. The word "fashion" was not so often associated with Shenzhen.

If you read the schedule, you will realize that at least in the mainstream commercial brand, many brands come from Shenzhen, such as Mass Phil, Marisfrolg, Nals and Yi Hui.

Compared with the independent designers who are heated discussions today, Shenzhen's early fashion brands are more concentrated. In 1997, Zhao Huizhou selected the first women's clothing store in Shenzhen to choose the new shopping mall in Huaqiang North. Without any study background, starting from a crowded shop, Zhao Huizhou's company "Yi Hui" now has three brands: Yi Hui, HUI and SOFA.

If you carefully check the women's clothing brands that have started in Shenzhen, they will find that they are unusually consistent with the mature women's market. Go to the shopping mall's mature women's wear circle, and quite a few brands come from Shenzhen.

"The brands of Shenzhen are all women's clothing now, because they are all brands that were created nearly twenty years ago, and then grow as consumers mature day by day." Zhao Huizhou said yes.

In other words, there are many problems in the early stage of Shenzhen's women's clothing brand in the new market, and the brand is aging. But Zhao Huizhou found that compared with the 40 year old woman 10 years ago, the new group of 40 year old women had changed greatly in their vision and lifestyle. The situation of these brands is becoming more and more awkward.

But for the mature women's clothing, Zhao Huizhou also thinks it has its rationality. "Young people's consumption power is often lacking, and high-end consumption is still relatively mature. This group's consumption ability and consumer market are relatively mature."

However, when more and more design students are graduating from abroad, the concept of personal brand and independent designer is becoming more and more popular. After all kinds of buying shops sprang up like mushrooms, the appearance is as lively as Beijing and Shanghai. Shenzhen seems to be out of doors.

Shenzhen is not aware of this problem, so it was the first Shenzhen fashion week hosted by the Shenzhen Municipal People's government and the Shenzhen garment industry association in April this year. But the government led fashion week was changed from the original planned November to April. In the Shanghai fashion week, the fashion week in Shenzhen was not so satisfactory.

"Shanghai fashion week's positioning is very clear, that is, you can see that seventy or eighty of the new designers and independent designers released the show. This fashion week in Shenzhen also has independent designer brand, but because of its strong commercial brand, it has drowned them. " Zhao Huizhou said.

Shenzhen is not on the bustling cusp. In Zhao Huizhou's view, it is also because independent designers are clustered in relatively concentrated cities, which can not blossom everywhere because they are small. And people who want to catch up with these buyers or new designer shops are very individual people, and they are still concentrated in Beijing and Shanghai.

As one of the most active cities in China, Shenzhen's purchasing power is actually very strong. According to the data released by the National Bureau of statistics and the survey of Hurun, the annual disposable income of Shenzhen in 2014 was 40 thousand and 900 yuan, and the number of multimillionaire was around 50 thousand, and two data ranked third in Shanghai and Beijing. Cantonese are more likely to spend money on food than on clothing, but Shenzhen is an immigrant city and the proportion of Cantonese is not high.

In fact, there is no shortage of independent designer brands in Shenzhen. For example, Vmajor, founded by designer Zhu Wei te and Lin Xiao Xin, was founded in 2012. In 2006, the two graduated from the London College of Fashion dress design department and the visual communication specialty of Camberwell College of Art.

Odbo creative director and Hongkong designer Tonny Law also set up an independent brand designer Manmade Natural in Shenzhen in 2010. In addition to some overseas orders that need to be shipped in Hongkong, Manmade Natural is completed in Shenzhen from development, production to daily operation.