Wang Xuegang Creates The First Brand Of Chengdu Women'S Shoes In Russia

In the past Spring Festival, Chengdu Shuangliu Wang Xue had not been easy at all. On the eighth day of the new year, he flew to Moscow alone. As the head of the Russian branch of Chengdu Emin shoes, Wang Xuegang has to attend six major exhibitions every year. In the early March, the largest MOSSHOES shoe exhibition in Russia began. He has to come back in advance, prepare samples for the exhibition, and decorate the exhibition hall. "In the morning, many people came to consult the shoes, and they were too busy to work."

When reporters saw him in the exhibition hall, Wang Xuegang was busy introducing the latest spring new women's shoes from Chengdu. On the side, three Russian local female designers are also busy communicating with customers about the design details. Before formally entering the shoe industry, Wang Xuegang had been doing business with shoes for a long time. In 2004, after graduating from Chuan's Russian Department, he went to the frontier thousands of miles away and worked as an interpreter in an electrical appliance company.

Later I set up my own door and sold some small appliances like appliances for a living. Business is sluggish, in 2008. Wang Xue Gang Choose to return home and join Chengdu's AI min shoe industry. Initially, his job was to spanlate Russian clients. "The company has many Russian clients, and I will be responsible for communicating with them some details and explaining related matters." Work involves a lot of professional knowledge. For this reason, he learned from language and went to the factory to learn. Shoemaking process 。 At that time, every day a day off, starting from scratch, opening materials, typing, row last, followed by professional shoe masters learn bit by bit.

Now that he has successfully completed his career, Wang Xuegang said that he had made an independent production from his completely outsider. shoes 。 In 2007, in order to further consolidate the Russian market, AI min registered a new company in Moscow. Wang Xue Gang, who can speak fluent Russian and proficient in shoemaking, has become the company's leader. Today, the company has been established for nearly 8 years, and has created a shoe brand called Ailisa. Every year at such a large exhibition like MOSSHOES, there will be a figure of Wang Xuegang and Ailisa. "There are 9 people in the company, but the sparrows are all small." Wang Xuegang said that apart from administration and sales department, we also set up R & D centers specially.

The R & D center is customized for brand customers. From plate type, material to sample shoes, we have to communicate with customers. In the fastest two weeks, we can spanform our customers' thoughts into sample shoes. In order to more accurately grasp the psychology and style of Russian customers, the three female designers employed by the Russian branch are all locals. "We must have our own design team to provide the most convenient services. Build core competitiveness. Nowadays, the sales of Ailisa brand is about 2 million annually, becoming the first brand of Chengdu women's shoes in Russia. 30% of profits will be spent on research and development. "This figure is not large for us. But at least we have our own brand. " Wang Xuegang said, in fact, the company is planning to open a store in Russia and visit you in Moscow for thousands of miles. In the future, you may meet in a corner with the Ailisa brand store from Chengdu.