2012-2013 Media Highlights Of China'S Clothing Industry Development Report

In 2012, the international economy was faced with weak demand and uncertainty. The developed countries in the world accelerated the adjustment and spanfer of industrial structure. More Chinese enterprises chose to go out in this period. Chinese garment enterprises went out more quickly, more ways and wider fields of design, and even Chinese brands went directly into the developed countries' markets.

about "Going out" The media have their own views. China Economic Net: reconstruction of the world economic order is the opportunity for China's garment industry to go out. "Guangming Daily" said that "going out" will enhance the internal driving force of China's development. The economic guide said, "going out" should pay attention to the risk of business management.

The fourth quarter of 2012, China's apparel industry Inventory problem More and more people are paying attention to it. The media also expressed their views. "The clothing industry" feels that "people wear three years" does not conform to the characteristics of the garment industry. "China Enterprise News" feels that the wholesale distribution mode or "culprit" and "market guide" are trying to figure out how to climb out of the mire.

In the fourth quarter of 2012, many sports brands slowed down the pace of expansion. In order to control the cost and efficiency of opening stores, Li Ning Co shut down some shops with poor performance and low profitability. Now the overall environmental change, enterprises began to pursue the growth of the number of shop and order growth to pursue the growth of single store performance, improve the store effect rather than the number of shops.

The media have expressed their views. "China clothing newspaper" thinks that behind the store, it highlights the business ills. "Economic Daily" feels that the shop is in the absence of innovation. Nanfang Daily feels that closing the less profitable stores is a rational choice.

In 2011, the clothing company IPO was cold and half of the companies applied for it. In 2012, the road of garment company IPO was still difficult. The application under the current audit system is more of an art than a science. No enterprise is bound to pass, nor is there any enterprise that can't match it.

In response to this hot spot, the media circles also expressed their own views. Guangzhou daily believes that there is a lack of stamina for sustained growth of performance: the threshold of the garment industry itself is relatively low, and many companies do not have the core competitiveness of listing, lack of stamina for sustained growth in performance, and the core competitiveness of brand clothing is more soft power, which is difficult to fully reflect from the operational data.

"Economic guide" feel that IPO is difficult to conceal. Blind listing Impulsive psychology. China apparel newspaper thinks that the clothing industry has not attracted more attention from the capital. The economic reference daily thinks that it has lost the standard of IPO. Clothing enterprises are only the most representative of the industry, and the uncertainty of the standard will be the loss of the entire IPO industry chain.