Interpretation Of Promotional Strategies For Clothing Stores

Promotional activities can not just hope for "winning the title", especially can not fabricate some unrealistic sales promotion themes, try to "flicker" customers through the sales promotion headlines.

The success or failure of an activity is a systematic process control and involves all aspects. The title is just a word package like bait, Thanksgiving and so on. That is the reason.

Straightforward is not violence, some enterprises like to use the word "bottom up", "Craziness" and "1 fold up" in the theme of promotional activities. However, it is important to note that these promotional themes can not only promote consumers' sales, but also consider the sales and brand image after the event.

Too much "violence" promotion theme may affect consumers' trust in brands. Most consumers want to be able to get substantial benefits from business promotion, and do not want to be labeled "cheap love".

"Label", therefore, we must comprehensively analyze their brand and product positioning, and avoid blind "violence" packaging.

The reason why it is recognized by consumers is that it can also satisfy consumers' demand for products and purchase their hopes, but it can also impress consumers' emotional appeals in some aspects, form resonance and establish lasting relationships, and then form consumption habits or brand loyalty.

Promotion theme

In fact, it means that the theme should have a certain culture. For example, some enterprises like to use the "dream plan" in the promotion theme.

Promotion theme collision is common. Once the activity itself does not have many bright spots, it is easy to be forgotten by the customers, and even the wrong memory of the "Dong Jia" is easily submerged because of no characteristics.

Therefore, we should reverse thinking and formulate a theme that is different from the mainstream.

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First, the most important site selection: 1, children's clothes shop (children's supplies) is generally located in the hospital, kindergarten, maternal and child, the local children's clothing one street or a street of children's supplies.

2, commercial street shops on both sides of the flow of people is not the same, even if it is very close to the storefront of its people into the shop is also different.

3, the selected facade will not be demolished within 3-5 years; the location of shopping malls is better than the old shopping malls with better local management.

4, the selected places should have enough people and target groups (which can be observed, recorded and analyzed in a period of time).

5, new shopping malls should be carefully chosen.

Secondly, we should pay attention to some details in children's clothes shop.

For example, props, ordering, shop display, opening hours and promotions.

Finally, the owner himself should have some specific qualities and abilities.

The quality and ability of shopkeepers determine the rise and fall of small stores.

In addition, it is best to develop a sales promotion plan.

Generally speaking, the contents include: the purpose of sales promotion: to explain the current market situation and the purpose of activities.

Activity object; activity theme formulation; activity mode; activity time and place selection; advertising matching mode; preliminary preparation; mid-term operation: activity discipline and field control; continuation; cost budget; accident prevention; and finally, effect prediction.

Everyone is talking about the profit of children's clothing shop. Indeed, a well done children's clothing shop naturally benefits a lot.

But it is not easy to run a children's clothing store.