Use Unmanned Aircraft To Help Customers Test Shoes To Promote New Products.
recently
Tokyo
In a publicity campaign organized by an footwear Brand Company, small unmanned aerial vehicles were used to deliver goods to customers.
Comprehensive facilities in Tokyo metropolitan area "
Tokyo Midtown
(Tokyo Midtown), the company set up temporary store "air Store", equipped with iPad and shoes shelves.
Customers use iPad to select colors.
UAV
The selected shoes will be delivered.
For safety reasons, shoes will not be placed directly in the hands of customers, but will fall in the net bags set in front of customers.
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Combell is the only shoe factory in Cuba.
The company said that if the supply of leather is better this year, it will increase production by more than 100%.
In 2014, Combell produced about 2500000 pairs of shoes. Compared with the volume of shoes produced by previous companies, Cuba has commented that the total is somewhat ironic.
Combell's production network was made up of 70 factories, but because of the shortage of raw materials and machine aging, it had to close about 50.
In addition, laid-off workers have created independent footwear and shoe repair businesses.
At present, the number of Combell employees is no more than 3000.
In August 2014, the Cuban government provided financial support for the shoe industry, allowing it to import leather and increase production.
Odalys Collera, assistant director of Combell, recently commented on the media that everything has changed, and investment has been rewarded since last year.
Our work is stable, raw material supply is adequate, and workers are working hard.
At the beginning of this year, we finished the leather purchased in 2014, but the raw materials for leather purchased in 2015 also arrived one after another.
In addition, we can also buy some leather from Cuba's tanneries.
In 2015, Combell planned to produce 5 million 400 thousand pairs of shoes, including boots made for the country's security forces and ballet flat shoes and student shoes for children.
Collera is confident that Combell will accomplish its goals.
She explained that Cuba's tanneries could not meet the needs of Combell, so importing leather became necessary.
She also said that the company had no export plan in 2015, but it may change in 2016, and it is also the direction for Combell to enter.
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