Discounts For Luxury Goods In China

Chanel (Chanel) began to cut prices in China in March 18th, and the total product of the cabinet was reduced by more than 20%. Many styles were cheaper than thousands of yuan after the price reduction.

Following Chanel, more front-line luxury brands also follow suit.

The Swiss high-end watch brand Philippe (Patek Philippe) also took part in the round of China's price cut; LVMH group also adjusted its watch brand TAG Heuer to about 8%-13%.

The Beijing Commercial Daily reporter interviewed found that some of the series and models of the tiger were down by 40%.

Versace (Versace) also said yesterday that it would review the global pricing strategy, and if adjusted, this autumn and Winter Series delivery will be implemented.

In a store in Patek Philippe, Beijing, the salesperson said that most of the watches had a decrease of about 20%, taking the 5098R-001 series of GONDOLO series as an example. The price was above 320 thousand yuan and the current price was only 263 thousand yuan, which was nearly 60 thousand yuan.

And in 2015, new models also took part in price cuts, such as 5270R-001.

In the past, the selling price was over 1 million 300 thousand yuan, the current price was 1 million 199 thousand yuan, and the price was over 100 thousand yuan.

However, the shop assistant said that most of the new products are priced at the market. "Many of the new watches are not available at the moment. They are just released by the Basel watch and clock show. They can only enter the store in June and July".

Reporters at the Beijing double security store learned that the price of some of the watches has been lowered.

Take the 1887 series watches, which are usually popular, for example, one of them dropped from the previous 47 thousand and 800 yuan to the current 34 thousand and 850 yuan, a drop of nearly 30%.

Besides,

(Dior) in China, price reductions for Miss Dior and Dior Soft two bags were also made.

The price cut of luxury goods led by Chanel is causing a luxury consumption carnival.

Shanghai, Beijing, Nanjing, Hangzhou and other Chanel counters have been rushes for panic buying.

Founder and CEO of Fifth Avenue

This is a sign of luxury consumption backstreaming, and the market will soon soar in the short term and boost confidence in the whole market.

Luxury goods were not discounted before, and they kept the honorable image by raising the price annually.

The annual price increase is around 10%.

Compared with the past high cold, today is a subversive move.

"The return of luxury brands to the public will definitely have an impact on its brand image."

Zhou Ting, director of the luxury goods field and President of the Institute of wealth quality, said that discount is also a strategy adopted by some luxury brands for the market, such as the proliferation of counterfeit goods that plague the luxury brands. Price adjustment can stimulate sales of counters and strike counterfeit goods at the same time.

Zhou Ting judged that the future trend of luxury goods in China will be the normal trend of discount sales, and the attitude of high and cold is completely outdated.

The research of the wealth Quality Institute shows that the price strategies of different luxury brands are mainly determined by their market positioning, and the price of some luxury brands may be more popular, and even from luxury brands to fashion brands.

As for the luxury image is broken, Miss Du, who is engaged in overseas purchasing, said that although the domestic price of Chanel has been cut, Europe has gained a lot.

She also admitted that after the price adjustment, the purchasing cost will rise sharply, and there is no good price in foreign countries, which is also a "disguised price increase" for Europe.