Ma Yun Is Pushing The "Marco Polo Plan".

You don't need to fly to Europe to sweep goods. You can buy imported goods from Europe with little mouse, and the price is even cheaper than that in Europe.

This may not be possible in the past, but the trip to Italy by Ma Yun, chairman of the board of directors of Ali group, has contributed to the dream that Italy's high-quality goods will touch Chinese consumers at a low price.

A few days ago, Alibaba group announced that its Tmall international platform and Italy's two largest banks, the joint St Paul bank and Yuxin bank, have cooperated to jointly launch a plan called "electricity supplier Marco Polo" to support Italy enterprises to enter the Chinese market through Tmall international and promote "

Products.

This is another bold attempt of Hangzhou enterprises in cross-border electricity business.

It is understood that it is known as "

The project will be supported by the government of Italy, and is committed to the quality of "Italy manufacturing" relying on Tmall international platform directly to the Chinese consumers. Even if these Italy enterprises do not operate branches in China, they can reach hundreds of millions of consumers in China.

In order to promote this plan and help Italy brand sell goods, the joint St Paul bank and Yuxin bank will first establish a joint store on Tmall international, select a batch of high-quality Italy products for cross-border sales, and provide Italy brand access to China's finishing solution.

"In the clothing, beauty and food industries, Italy has high quality goods. Through cooperation with Alibaba, we can provide support and provide a path for the globalization of these companies."

Yu Xin bank COO Paolo Fiorentino said.

What is more exciting to consumers is red wine, ham, olive oil, or even D&G.

Italy's big names such as Armani will soon be on the shelves of Tmall international.

"At present, Kiko lipstick from Italy is already on the shelves of Tmall international, and there will be more Italy brands in Tmall international, and there are many other big brands."

Alibaba group cross border B2C general manager Yi Fang disclosed.

But these high-quality goods float across the sea, from Italy express to the door, consumers are most concerned about, in addition to whether the goods are authentic, and whether the price is affordable.

"From May last year, the euro fell by 20%, which equals twenty percent off of the European market. European brands have more room to reduce prices. Many big brands will be the same as Europe."

Alibaba group, general manager of cross border B2C, Yi Fang said that Tmall international allows Italy's brands to directly face the end consumers, eliminating the increase in price of the channel providers, and the price of some goods is even cheaper than that in Italy.