"Silk Beautiful China" Blooming In The Needle

"Feather fan is pointing to thousands of troops and brocade cuts several inches".

"Feather fan" is the same as Zhu Geliang's name. "Brocade" refers to "Shu Brocade", one of the three famous brocade in Chinese history.

In the Spring Festival Gala in 2015, a beautiful silk culture of Sichuan's sister Li Yuchun revealed the long silk culture of Sichuan.

The dance "Silk Road neon" and Na Ying's song "Silk Road" are reappearing the Silk Road picture.

Silk became a theme of the Spring Festival Gala, which made silk history and silk culture more popular among the people.

The silk and beautiful China activities will also take the first step of "creating silk brand and promoting silk consumption" at the ninety-seventh China cotton knit goods fair, which is to be held in Shanghai in March.

At that time, many excellent domestic silk enterprises and brands will be displayed in the core area and personalized display around the core area.

"Silk beautiful China" is a project of the Ministry of Commerce.

The Coordination Office focuses on the promotion of silk value from the aspects of brand value enhancement, propaganda connotation and various forms of activities. The project is carried out by the China Textile Business Association.

Yu Yuenan, vice president of China Textile Business Association, said.

All along, China's silk business has a high degree of dependence on foreign markets. Europe, America, Japan and India are China's main silk trading partners. China's exports to these countries are mostly semi finished products and raw materials such as silk fabrics, raw silk and so on.

The export volume of raw silk and billet accounted for about 90% and 60% of the international market volume respectively. When Chinese silk enterprises were complacent, the European debt crisis hit the Chinese silk industry. The euro continued to decline and the exchange rate fluctuated. The competition among other developing countries was less and less.

Yu Yuenan said: "due to the gradual weakening of the domestic labor price advantage, some European and American merchants have gradually pferred their orders to Southeast Asian countries such as India and Vietnam. These countries have diverted some foreign trade orders originally belonging to China with the advantage of low labor cost."

However, for the domestic market, most enterprises in the silk industry are providing raw materials and semi-finished products for other industries.

Their own terminal products either yield little or lack competitiveness, and fewer enterprises have more mature brands and have brand advantages.

There are no orders in foreign markets and no sales in the domestic market, which has become an urgent problem for many silk enterprises.

They need to re position themselves, realize the pformation of enterprises, establish brand advantages, and enhance the competitiveness of silk in domestic textiles.

The silk and beautiful China project is the first to promote the development and publicity of domestic sales from the national level.

China is the birthplace of cocoon silk. Silk bears the long history of our culture. It is a rich cultural carrier and a valuable legacy of vitality. It is something that the Chinese people are proud of.

"Cotton,

They are all things that China has since then. Only silk has been in the history of the Chinese nation since 4700 years ago.

Yu Yuenan said.

At the APEC meeting in 2014, President Xi Jinping described the grand blueprint for China to carry out the construction of the "one belt along the way" (the new Silk Road Economic Belt and the maritime Silk Road in twenty-first Century), and set up the silk road foundation and launched the "new suit" of silk fabrics.

Whether it is the proposal of the "one belt and one way" economic strategy or the brilliance of the "new suit" on APEC, it is all made of silk.

What China wants to convey is a culture, and it helps people understand silk with the help of the political stage.

The purpose of "silk beautiful China" is to "promote silk culture and promote silk consumption", which is in line with the National Silk promotion concept.

"

The exhibition and display section of "beautiful China" activities will enable more consumers to understand silk, let silk be seen and touched, and make silk consumption the norm. Silk is not as luxurious as people imagine. The price of silk is directly proportional to its use value and even functionality. Compared with cotton, linen and woolen fabrics, although the price of silk is higher, it is value for money.

Yu Yuenan said.

To establish silk brand and promote silk consumption, we need all silk enterprises to work together to do well in channel marketing and brand building.