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Jiangsu'S Foreign Trade Rush To "Spring Sowing"

2015/3/3 16:54:00 32

ExhibitionJiangsuForeign Trade

Wei Xiujun, general manager of Jiangsu international trade and Exhibition Co., Ltd., told reporters yesterday that there were 14 overseas exhibitions organized by the provincial council for the promotion of trade in the first two months, including the Las Vegas fashion show, the 2015 Berlin Asian clothing and accessories exhibition, the 2015 spring Paris fabric exhibition, the Mexico international fashion fabrics exhibition, Dubai Arabia medical exhibition, and so on.

On the second day of the Spring Festival, the State Council convened the national teleconference on foreign trade work, giving a clear judgement: the world economic recovery is arduous and tortuous, and China's economic development has entered the "new normal", which will bring profound and long-term impact on the development of foreign trade. As a major province of foreign trade, Jiangsu is also facing greater downward pressure. Professionals say difficulties are "rare for many years". In January, the import and export volume of our province decreased by 4.8% compared with that of the 11 provinces.

"The most direct and direct factor affecting exports is the exchange rate." Zhang Ling, manager of Nantong Hengtai textile import and export company, has just returned from the Berlin Asian clothing and accessories exhibition. She told reporters that during the time, the euro depreciated sharply, and the US dollar continued to appreciate. Because of the US dollar settlement, the price of customers declined generally, making it difficult to manage the clothing trade with meager profit.

Gu Qiang, who has just returned from the Las Vegas international clothing and accessories exhibition and returned to Nanjing, a foreign trade clothing company, said that with overseas exhibitors such as Vietnam, Bangladesh and Kampuchea, the advantages of overseas enterprises were obvious. Labor cost was 40 to 50% lower than that in China, and export to Europe and the United States was still zero tariff, which became a bargaining chip for some buyers.

Bidding for foreign trade enterprises has become a common choice for our foreign trade enterprises. In the wake of the gradual warming of the US economy, gold rush to the United States has become an important choice for our foreign trade enterprises.

Christopher Ray Finn, President of the SOURCING exhibition area, USA, told reporters that the buyers in the US, Canada and Europe increased by 27% over the same period last year. In China, nearly more than 900 enterprises have participated in the exhibition, with more than 1000 exhibitors.

"Participating in professional exhibitions abroad is one of the main ways to win orders." Gu Qiang, who has been struggling for many years in the foreign trade industry, said that the United States and Europe are their main markets. This time, the American Ras exhibition is better than expected. It has forty or fifty contacts every day, and dozens of in-depth conversations are expected to become new potential customers.

The Berlin Asia clothing and accessories exhibition was held in fourth years this year. Nantong Hengtai has been in the four session for a long time. Zhang Ling said that the company exports to Europe about 10000000 US dollars per year. At the Berlin exhibition, several new customers can be produced every time. "This exhibition is better and new customers are thirty. Over the past two days, customers have asked for proof clothing and effect.

Each exhibition is a stage for enterprises to show their strength and an arena for their peers.

Jiangsu Hui Hong textile Tai's Rand Co is a foreign trade enterprise integrating production and trade. The main products are yarn and fabric. In the past, 70% sold to the European market and fell to 40% after the European debt crisis. During the Spring Festival this year, they resumed the European exhibition tour and sent 4 participants to the Paris international fabric exhibition. Dai Chengshan, director of the exhibition, said that before the exhibition, they had prepared meticulously, and the exhibits were no longer simple grey cloth. They introduced various fashionable and fashionable lace and lace fabrics, which not only had a high price per unit price, but also met the needs of European buyers, especially those of brand products.

Gu Qiang said that the price of cotton t-shirts in Southeast Asian countries is generally two or three lower than that in China. In order to win competition, Chinese enterprises should make up their weaknesses and make efforts in fashion styles, fabrics, technical content and service improvement. At the exhibition, they exhibited new printing technology, embroidery and waterproof fabrics, and used special equipment to sew products, leaving foreign counterparts behind. An exhibition will meet more than 100 target customers.

But in international market On the big stage, Jiangsu The shortcoming of enterprises is also obvious. Wang Yuanyuan, the project manager of Jiangsu International Conference and exhibition company, who has been leading the exhibition for many years, is most impressed by some exhibitors' lack of sense of struggle and lack of flexibility in their operation. "The same fabric enterprises, if the profits given by customers are below 5%, or the amount of secondary products is not big enough, our export salesmen will give up. Even if Zhejiang people have only 1% profits and a single list is only a few thousand meters, they must take the whole lot.

Las Vegas fashion show leader Wang Yanmei introduced this year. Exhibition Set up a Chinese boutique area, adjacent to the main road of red carpet. The organizers also used the red lantern and dragon dance to create the Chinese New Year atmosphere. The effect of the exhibition is better than that of the ordinary exhibition area. Although Jiangsu is a large textile Province, only a few provincial foreign trade companies are in the region, and many enterprises are difficult to qualify for various restrictions.

Christopher Ray Finn frankly said that the manufacturing capacity of Jiangsu enterprises is beyond doubt, but marketing skills and experience are relatively lacking.


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