"Hey Customers" Positioning Internal Resources Integration To Achieve Linkage Between Online And Offline Resources

In the specific form, "Hey guest" appears in the form of convenience stores, but does not have the basic functions of traditional convenience stores.

In the traditional convenience store operation, the most important function of the entity is to achieve sales, and customers and products are in touch with each other.

The main reason why many customers still choose supermarkets or shopping malls in daily life is the shopping experience. Therefore, the "Hakka" has weakened the role of its own entity in the Internet posture. In the short term, the traffic volume will be greatly limited.

From the point of view of the electricity supplier, the basis of the business mode of the electricity supplier is the consideration of shopping convenience. Shopping is done by intelligent terminals such as PC, PAD and mobile phones. Users do not need to participate in other aspects of commodity purchase, and basically can finish this line anytime, anywhere. "Hey customer" is an experiential shop mode. Customers can browse and shop only through WIFI or store terminals, which is obviously different from the existing operation of the electricity supplier.

From these two angles, "Hey guest" is a business mode between traditional retail and electronic business.

Although the concept of O2O is very hot, but because of the unclear business mode, in the short term, "Hey guest" daily operation will not be recognized by the market.

From another point of view, although Shun Feng preferred and Shun Feng express is the core of the business system, but as a "Hey guest" the existence of the basis or appears to be single.

Electricity and express business is just the simplest business mode of O2O. "Hey customers" want to go on developing for a long time. Apart from their support for electric business and express business, they should integrate functions of O2O, Internet Finance and social services.

In the context of the rapid development of mobile Internet and O2O, "Hey customers" must become a hub in the layout of the whole industry chain of SF, and establish multi-level functions. The sale of traditional convenience stores is the basic business. The display, experience and package distribution of electronic products are supporting businesses. Socialized convenience services (such as living expenses, financial services, etc.), and commodity display based on two-dimensional code are additional businesses. The single business mode is not enough to support its daily operation and cost.

Satisfy

Outside the needs of its own business system, "Hey guest" can also be used as an open platform. Other couriers, electricity providers, enterprises with O2O practical needs can enter "Hey customers". For example, in the "Hey customers", some coupons have already been issued, so that their functions as line Downloads can be more plentiful.

"Hey guest" is a platform for resource integration.

In practice, its role will be more obvious, it is necessary to integrate the resources of Shun Feng and internal resources, and gradually liberate resources. In this process, the electricity supplier and

It is the foundation of all businesses. We must make the "Hey shop" as a basic function of display, purchase, experience, parcel delivery and so on, so that it can undertake enough business and increase the store's promotion of the products of the SF.

In the future development, O2O is a combination of various business models. First of all, enterprises that acquire the resources of O2O industry chain will win the opportunity in this business war.

In August 2013, SF first raised 8 billion yuan, which will be used to extend the industrial chain and expand the business of Shun Feng and Shun Feng express.

In a period of time, SF will expand rapidly in the category and scope of services. SF express will also penetrate into the business of electronic commerce, increase the market share in the field of e-commerce logistics, and even penetrate the Internet into the financial sector. All these require that Shun Feng have a stronger system to support its business development.

Therefore, although "Hey guest" has become the core link of the industrial layout of SF, but in the short term due to many factors such as single function and small user groups, the survival of "Hey guest" is still facing great uncertainty.

In the whole O2O practice, the way of "online website + offline store" operation is just an attempt and remains to be tested in the market.