How To Skillfully Spend Your Mind On Display Skills Of Sports Brand

Although the classification is different, its display still shows some common characteristics in general. These characteristics are closely related to the material of the shelf, the selection of lighting, the floor and ceiling space, and the characteristics of the product itself. However, for sports brand display, the most important thing is to highlight the feeling and theme of "Sports", otherwise, the display of sports brand and leisure brand may not be very different.

The theme of any group of exhibitions is actually the theme of space. Therefore, the display is not a separate entity, its style should be integrated into the entire shop, and must follow the feeling of the whole interior space design. This sports brand is no exception. Under this principle, we can talk about the display design and the characteristics of space design of sports brand itself.

In the state of jumping, it reflects the standard of display rather than the standard. This is the biggest feature of the display of sports brand from the display of formal dress.

　　 Formal wear The display is often carried out according to the category of the products, such as the jacket is divided into one group, the T-shirt is divided into one group and the trousers are divided into one group. But for sports brand, the distinction of product category is often broken in display. The display of sports brand gives full play to the function of collocation. Its collocation is very strong. For example, clothing and shoes, hats and other accessories are often combined to display.

The display props of sports brand are also different from the formal ones. Its display props contain the characteristics and elements of movement, and each item contains at least 1~2 movement elements.

Another thing that is different from formal dress is that Sports brand In the shop display, we often use some "guiding" signs. For example, the display background of jogging products is designed as runway, or the word "running" is written on the top of the shoe wall. And the product categories are very easy to distinguish, jacket is jacket, suit is a suit, do not need to use the word "guide" to identify.

Then, how should the sense of movement in sports brand display be expressed?

It first relies on the sense of hierarchy of display.

Viewed from a large scale, the contrast and echoes between the ceiling and floor's blank and the color of choice are a very important means to reflect the sense of hierarchy in a sports brand shop. The corresponding floor and ceiling of different color blocks will express different levels.

Specifically, display To a large extent, the sense of hierarchy needs to be expressed and regulated by product color. In the display, the sense of hierarchy, the sense of advancement, the sense of retreat, the sense of compactness, the sense of relaxation and so on all need to be reflected by the change and collocation of colors.

For example, in a group of products, if the red products are hung in the middle position, and the two sides are hung with dark colored products, the red products in the middle will show a sense of advancement, and the red products around the products which highlight the sense of retreat and highlight the sense of advancement are naturally the focus of this group of products. Lighting is also an important means of reflecting the sense of hierarchy.

Under normal circumstances, to achieve the effect of highlighting a group of products can also rely on the role of light. For example, in a set of products, we use 7000~7500 degrees, 4000~4500 degrees, and 1500 degrees of illumination with different illuminance respectively. Among them, the product under 7000~7500 degree of illumination is the theme that we want to express. Because of the role of lighting, this group of products is more prominent than other products, thus achieving the emphasis effect.