Shanghai 2015 Professional Wear Exhibition Advanced Clothing Custom Made

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That is to say, manufacturers make customized production according to the high requirements of customers, and produce unique and personalized products for consumers.

The advanced private custom of the garment industry originated in modern Europe. At present, in the developed countries such as Europe and the United States, the advanced private custom is favored by the rich class, not only because of its uniqueness, but also because it is a symbol of wealth control.

Without the luxury brand of gilded labels, the blood of the high-end positioning is left with an introverted and low-key nobility, which is the core essence of advanced customization to the world.

Garment customization, which is "tailored", has been developing and developing in China. There are many old name tailoring shops and custom shops in China, but this does not seem to be the climax of Chinese clothing customization.

With the continuous growth and development of Chinese local designers and home-made customization, the "Chinese clothing advanced customization" has become a new trend leading the new trend of Chinese fashion.

Clothing advanced customization

The highest level, which stems from the famous designer Charles Frederic Worth of Paris, founded in 1858 in Paris, is the first step in the development of clothing advanced customization.

As Peng Liyuan appeared in various Chinese made costumes, China's clothing custom industry once again welcomed the spring, and more people turned their attention to the custom industry again.

China's advanced customized consumer market has not yet formed a real industry, and its own brand lacks time and market precipitation.

But there are many forerunners in China's wealth class, who have already passed the stage of blind consumption of luxury goods, and have begun to enter the field of customized consumption, highlighting their tastes in a more low-key way.

According to the times of London, sales of Mulberry group (top British brand) increased by 79% in October 2010. The group claims that Chinese shoppers account for about 30% of recent sales.

"In terms of specific countries, China has the highest retail spending in the UK," said Nigel Dasler, vice president of Global Blue group, the world's largest shopping rebate service system.

These consumers are more discerning than the elite who bought fur products five years ago.

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Every emerging industry will encounter some obstacles and development problems at the beginning of its development. But now that we can survive and grow, we can see that there is demand and market.

Just like the clothing customization industry, in fact, custom-made clothes were very common before a long time ago, but with the increase of consumption level and the strong influence of the brand, the custom garment industry seems to be declining. Customization takes time, and it needs to buy Fabrics and size, which is not a dominant factor for the busy urban people. Now the custom industry is rising again, so that brand clothing has its disadvantages. The customized clothing is more fitting and appropriate, and is deeply favored by high-end people.

As we all know, the word "advanced customization" has also adjusted its position, not only for the general public, but also for the needs of the high-end crowd.

For high-end business people, it is more important for them to customize a garment.

Hand made clothing is a subdivision of the clothing industry. But speaking of scale, it also depends on the demand of the market. With the influx of intellectuals and the holding of high-end cocktail parties, salons and PARTY, the demand for customized areas will be bigger and bigger.

In fact, we also mentioned the needs of custom clothes.

Following the trend of fashion customization and meeting the needs of high-end private custom enterprises and consumer groups, the advanced private exhibition will emerge as the times require.

As the characteristic exhibition area of the third Shanghai international professional wear exhibition, the advanced private exhibition center is designed as the VIP private clubhouse experience area, inviting famous domestic and foreign high level private clothing custom companies to enter. While displaying excellent design quality, it has gained the experience of those who have enough purchasing power on the spot.

The number of places is limited.

In 2015, the third Shanghai international professional wear exhibition opened the exclusive custom clothing exhibition area at the exhibition site. At that time, the scene will bring together the major fashion custom exhibitors, with the international fashion fabric and brand combination of "high" fashion trend, integrate into the cultural connotations of Chinese characteristics, and will bring different colors to the scene costumes.

The pattern of "exclusive, unique and exclusive" conveyed by the two word "customization" is a manifestation of the true "self" personality of personal attire.

More and more clothing enterprises, with excellent brand and excellent quality, are seeking to join the armies of advanced custom making. As the previous exhibitors of Shanghai international professional wear exhibition, YOUNGOR, in October 24, 2014, launched a strategic cooperation with YOUNGOR, the world's top fabric brand LANIFICIO F.LLI CERRUTI DAL1881 (CERRUTI DAL1881) on the road to Yanan, Hangzhou.

On the day of signing the contract, Nino Cerruti, the 84 year old head of CERRUTI DAL1881, came to the scene. This is the first time that the big guy with the title of "Italy fashion father" has come to Zhejiang.

As chairman of YOUNGOR group, Li Rucheng seems to be showing to the outside world that YOUNGOR's main business is still clothing.

As he says to the media every time.

Li Rucheng, who has always been low-key in the signing ceremony, said in a high voice, "YOUNGOR can also build a top-ranking custom garment belonging to China."

Custom-made clothing tailored to the specific personal shape, skin color, occupation, temperament, hobbies and so on is tailor-made or individually designed. In recent years, with the development of economy, domestic living standards and the improvement of aesthetic standards, custom garments have begun to tell development in the country, forming an irresistible trend.

Welcome to the advanced private custom hall.

2015 Shanghai

Advanced customization will give you a different visual feast.