Women's Clothing Sales Skills: Strengthen Customer Purchase Mentality

Women's clothing sales skills are very important, because women's clothing sales in clothing products are most active, and love beauty is the nature of women, so it is destined that women's clothing sales skills will be constantly valued.

Attitude determines everything in women's clothing sales skills. Attitude is a driving force for a person to deal with things. Good attitude produces good driving force and is bound to get good results.

Self confidence is the driving force of women's clothing sales skills, action without self-confidence.

If you are full of self-confidence, you will be full of energy. You begin to feel that these things are what we can accomplish.

The key is to be targeted.

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The design, function, quality, price and other factors should be suitable for people, so that the psychology of customers can be changed from "comparison" to "faith", and eventually the sales will be successful.

In a very short time

The belief in buying is

A very important link in sales techniques.

Women's clothing sales skills include the following principles:

1, start with 4W.

From wearing time When, wearing Where, wearing objects Who, wearing the purpose of Why to do a good job in the purchase of staff, is conducive to the success of sales.

2, the key should be brief.

When explaining the characteristics of clothing, customers should be concise and clear in content and easy to understand.

The most important feature of clothing merchandise is to first say, if there is time, to spread it on layer by layer.

3, specific performance.

According to the customers' situation, they should act according to their circumstances. They must not say the same thing. They only say, "this dress is good", "this dress you are most suitable for" and so on are too simple and general marketing language.

Depending on the sales target, the way of speaking is changed.

We should introduce different contents to different customers and make them suitable for others.

4, the salesperson should grasp the prevailing trends and understand the vanguard of fashion, and show customers that clothing is in line with the trend of fashion.

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Shopping guide is also very hard work, at the same time, the time of shopping guide is unavoidable because of the influence of customer flow.

When there are no customers in the shop and there is no work on hand, many shopping guides are basically idle. Even though some shopping guides are standing at the door of the shop, they are standing at the station. They do not know to take the initiative to solicit past customers but stand there waiting for them.

What is more serious is that when there are no customers, many clothing salesmen do not know how to arrange their work, spend a lot of time in sending text messages, reading magazines or chatting. Many times, customers do not know when they pass through the shop or have entered the store, they still devote themselves to do their own things.

It is the irresponsible psychology and performance of shopping guide that gives customers the feeling of being aloof and despised, and at the same time losing the opportunity to communicate with customers.

One of the disadvantages of most clothing shopping guides is that customers answer what they ask. Customers like to introduce what they like, and customers do not like to give up promotion.

Many shopping guides think that the process of choosing clothes by customers is relatively simple. If they do not like the clothes, you will not recommend them. The clothes they want do not need to be introduced by the guide, they will pay the bill.

When customers choose clothes, they often take a look at them. There is no accurate standard for styles.

Especially for female customers, the choice of clothing is more random.

Guide buyers must properly guide the needs of customers, sincerely put forward their own views and opinions, when customers accept their own views, and then launch their own clothing customers, it is very easy to accept.

Many shopping guides immediately say "Hello, welcome to XX store, please take a look" or "like which one you want to try" after customers enter the shop. Most of these shopping guides are all formal or mechanical, without feelings.

Moreover, many guide buyers do not look at customers when they say this.

And in such a prologue, many stores are the same, customers have no desire to buy.

We need to know that when the shopping guide can be integrated with the customers, it is very close to success. If the shopping guide is stingy with his own language or stall customers, it will make the customers think they are dispensable or even offensive.

Sales guides with high sales volume are basically those who are cheerful and good at communicating.