Xue Zhong Fei Creates A New O2O Mode, Multi-Party Interaction And Brand New Look.

Today, O2O is not a new term.

They are trying their best to cater for the changes in the Internet age.

Social media, e-commerce and other online marketing platforms are becoming more and more closely linked with traditional offline marketing channels, and consumers are becoming increasingly accustomed to changing marketing practices.

How to create a creative marketing campaign? More and more brands are beginning to explore new directions.

As a fashion feather clothing brand for young people, Xue Zhong Fei has built a new marketing mode of its own in the 2014 double festival.

Fit target groups to gather popularity online.

In the light of the younger people's interest in crossing topics, we create a creative concept of "happy tide time and space party" at the beginning of the double festival.

Through the hand drawn poster form of a group of G (o XI) rows (Xi o), it spreads on the social media focusing on the young people, and successfully uses the topic of "Yue Chao time and space" party to gather the target groups into the WeChat public number.

The WeChat public number in the snow also launched the "happy tide time and space party" game. Consumers win the electronic invitation letter of the offline activities through simple game interaction, and participate in the lottery.

This new form of interaction has also exploded WeChat's circle of friends in the short term, becoming one of the fashion labels that out has not played in young people.

Line perfect linkage detonated successfully detonated

The snow central flight selected the concentration of consumer population in Hangzhou

As a venue for the activities of "happy tide time and space party", a colorful party scene was created.

Through the simple and fun crossing theme award-winning interaction, such as Yue Chao Cosplay, energy throwing ball, crossing the happy turntable and space-time telephone kiosks, it effectively detonated the participation enthusiasm of the crowd at the scene.

In addition, the snow show, fashion show, fashion show, hot dance SHOW, band Live help, fantasy magic and other performances are also a highlight of this party, attracting countless crowds to come around.

The unexpected scene of marriage proposal is a wave of interaction between brands and consumers.

Timely launch of the snow party flying feather clothing special benefits, brand and sales two.

Convenient shopping methods, attractive styles and prices have triggered a wave of rush buying and created double knot sales miracles.

Multi party interaction to create brand new look

In addition to the interaction of social media, Xue Zhong Fei also launched the creative concept official website of "Yue Chao 7Days" in the same period, advocating a fashionable lifestyle belonging to the youth group. The flagship store of Snow Cat flew jointly with WeChat public number to release exclusive offers, with the help of two sections to increase online sales.

Through the social media, the official website, the electricity supplier and other online platforms, the combination of the "happy tide time and space party" has greatly enhanced the brand's network voice and improved.

Identification in young people.

At the same time, through the O2O mechanism linked with offline activities, we successfully established a new consumption habit of target groups and created a brand new image of brand vitality, fashion and freedom.