"Zero Inventory" Orders For Children'S Shoes Will Bring Agents.

Not long ago, in Quanzhou Children's shoes enterprises On the new product order meeting, a "zero inventory" franchise mode has attracted the attention of many agents.

Free from worries of franchisees

" Franchisee After selecting and decorating the store, we will provide the franchisee with shelves and free distribution according to the size of the storefront. Franchisees only need to pay a small amount of deposit. Li Junyi, general manager of COOSKIN shoes industry Co., Ltd. briefed reporters on the "zero inventory" mode of enterprise pilot.

The implementation of the zero inventory mode can reduce the entry threshold for franchisees. Taking 30 square meters of terminal stores as an example, it normally needs 5 meters of shelves. As long as the franchisee provides 20 thousand yuan margin, we will directly distribute the goods. Compared with the previous franchisee's own purchase mode, the store can save 30 thousand yuan to 50 thousand yuan on capital, and the franchisee will put more energy into store operation and product promotion when there is no inventory pressure, which is also conducive to the growth of store sales performance. Li Junyi said.

It is understood that children Shoes and clothing brand Wan Tai Sheng and Kasiron have also tried the "zero join" mode. Wan Tsun's zero inventory franchise mode is mainly based on the brand influence and competitive advantage of price. Kasiron's "zero inventory" mode of joining is close to COOSKIN, including free goods, free shelves, sold out and money.

Strengthening the reflow of receivables

It is not only the children's shoes and clothing enterprises in Quanzhou trying "zero inventory" to join the model, but searching for "zero brand inventory of children's brands" on Baidu, we will find that many enterprises in Guangdong and Zhejiang are also doing such an attempt.

Insiders said that this kind of franchise mode is to some extent a competition in the field of children's shoes and clothing, and to compete for the products quickly.

For example, in 2012, in the background of intensified competition in the industry, Kasiron's terminal store still grew by more than 400, thanks to the policy of free franchisees, franchised stores and zero inventory.

Such a move has promoted the development of the brand. Many big shops in the city center are occupied by the brand of children's shoes in Quanzhou, helping children's brands quickly occupy the market, but also cause a large number of funds to be occupied by enterprises, and various arrears occur frequently.

To this end, COOSKIN promoted the "threshold" when implementing the policy of "zero inventory". First of all, the pilot areas are densely populated provinces and cities, such as Jiangxi and Anhui. Secondly, we should consider the integrity and sales ability of franchisees comprehensively. Once again, headquarters will adopt direct management of zero inventory stores through the ERP system. In addition, the settlement cycle is also shortened, each month's 5, 15, and 25 settlement each time, so that we can speed up the withdrawal of funds and to some extent solve the problem of arrears of accounts receivable. Li Junyi said.