Nordstrom And Ebay Work Together To Build Smart Fitting Rooms

Recently, Nordstrom, a senior department store in the US, has used the technology provided by eBay, an e-commerce company, to build smart fitting rooms for customers.

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The fitting mirror is not only a mirror, but also an operable screen.

Obviously, high technology has penetrated into another aspect of shopping.

Nordstrom executives say that when consumers try clothes on Nordstrom's fitting room, they often want to find a pair of shoes to match this dress, or want to know about other customers' comments on this dress, or want the salesperson to find the same money.

Other colors and sizes.

In the past, people had to dress neatly and go out of the fitting room to look for salesmen. With the advanced technology of eBay, customers could get rid of such worries.

Nordstrom has pioneered this technology in two stores in Seattle and San Jose.

By placing a high-tech full-length mirror in the fitting room, consumers only need to touch the mirror with their fingers, and it will become an interactive screen.

According to the survey, many customers decide whether to buy clothes in the fitting room, but high technology has not been able to cross the field before.

Now the smart fitting room has begun to take shape, and I believe that the future will play a huge role in promoting product sales.

"The way customers buy clothes has changed," said one of Nordstrom's executives. "Now consumers like to sit on the sofa and browse the website to choose clothes. We try to make the fitting room a comfortable and convenient place to let customers walk out of the house and let them experience the double shopping mode of entity + Internet."

In the era of electronic commerce, retailers are eager to make full use of their physical stores to integrate the entity with the virtual world to provide customers with the cream of the two world.

In terms of technology, Nordstrom has always been the leader of physical retailers.

The company plans to invest $1 billion 200 million in hi-tech from 2014 to 2018, covering e-commerce, logistics centers, and in store service pformation (for example, the networked fitting room).

In the third quarter of 2014, Nordstrom

The year-on-year sales volume of the store is flat, so that every shopper who comes to the store can have more consumption, which is very important for the development of the department store.

Looking for the forefront of retail technology department stores not only Nordstrom one.

Messi's department store's high-end brand store Bloomingdale has recently launched a smart fitting room, but it uses wall mounted iPad instead of Nordstrom's interactive dressing mirror.

"Customers often use their mobile devices to view those contents," says Wendy le man, chief executive of WSL strategy retail companies.

"Many people are used to doing this, so this is an opportunity."

The industry is looking forward to the Nordstrom test results for the widespread adoption of smart fitting rooms for retailers.

When the consumer chooses clothes in the Nordstrom store and enters the smart fitting room, it can scan the bar code of the clothes. Then, if you need the other size or color of a garment, you can check whether there is any stock in the store by yourself, and notify the salesperson to take it to the fitting room.

For eBay, the technology is also an innovation.

It also provides an interactive storefront technology for 4 Spade stores in Kate Spade, allowing customers to pick goods and place orders on the street.

One storefront can also keep the customer's trying record before patronizing.

EBay said cooperation with Nordstrom could enhance the reputation of its own retail technology innovators in e-commerce and physical stores.

At present, for clothing products, sales of physical stores still account for a large proportion of total sales.

EBay will work with more entities to create an interactive shopping mall.