"Strategy" Or "Tactics" For Selecting Successful Store Locations

In the process of store operation, it involves many links such as site selection, financing, purchase, marketing, financial management, etc. Any link that is not well considered may lead to the rupture of the entire investment chain. Therefore, the details of store opening should be studied carefully before investment.

The choice of stores and goods is the magic weapon to win. If these two points are solved well, the profit of the store will be more than 70%. But how can we choose a "golden land"?

The success rate of the location selection of the direct stores and franchise stores of the internationally famous fashion brand X chain system is more than 99%. What factors on earth support its high success rate of the location selection? Through the visit to the X store location department and its chain stores, we extracted some basic principles to share with you. Next, we will analyze the "strategy" and "tactics" of the location of the X franchise chain system with you:

　　 "Customer source"="financial source"

X Chain believes that for an entrepreneur, consumer The consumption of is the key. To see whether a store is in a superior position, the first thing to see is whether it can bring sufficient passenger flow.

Miss Wang in Shanghai decided to start her own business in 2006. After intense preparations, her jewelry store opened. But after a month, the business in the store has been very quiet, with few customers patronizing. After careful analysis, it was found that the reason for the failure was that the customer flow was not fully considered when choosing the store location. The location of the store is relatively remote, and the flow of people is less. Although the rent paid is less, the final income is also less. Having learned such a lesson, she took the passenger flow into full consideration when relocating the site. According to the surrounding passenger flow density, traffic conditions and residents' income level, she chose the location of the store at a roadside where the residential area is relatively concentrated. Now her business is extremely good.

When it comes to site selection, Miss Chen is very impressed. She said that when selecting the site, we should keep in mind that "customer source" is "financial source". We should choose the location of the store in the business district with a relatively concentrated flow of people. Although there will be problems such as rent and competitive pressure, the location of the store with a relatively concentrated flow is conducive to the accumulation of popularity. We should not choose the store in a remote area because of these concerns. The result of doing so will be more than the gain.

　　 Business district Is the key

The so-called "business circle" refers to the circular consumption area formed by taking the location of the store as the center and extending to a certain distance around. The business circle generally includes three types: the first is located in the core business area of the city, where the business is very developed and can attract consumers of different regions and levels due to its high popularity; The second kind generally refers to regional business office buildings or development zones, which are suitable for young people standing on the peak of fashion trends; The third type is mainly distributed near large and medium-sized communities, and mainly targeted at residents in the community.

X Chain believes that, generally speaking, the sales of goods are subject to certain geographical limits, that is, goods generally have relatively stable business circles, especially in the jewelry industry. Different stores have different forms and scales of business circles due to different types of goods, terrain and regional scenery, business scale, traffic conditions and levels of customers. Therefore, when selecting the store location, X chain stores will generally determine the appropriate business district according to the specific situation, so as to correctly position the store location.

　　 To get from long-term Focus on

We always have to look at things from the perspective of development and change. It is not certain that we can make money by choosing the most prosperous area. Maybe today is a busy commercial street, and tomorrow will become a lonely place.

When Ms. He in Chengdu chose her shop, she chose a "golden" location with dense population and frequent business activities. Just as she was preparing to make a big effort, the municipal government included this area into the scope of recent planning, and many businesses withdrew, so the original prosperity was no longer the same.

It can be seen that the location selection of X chain store requires not only paying attention to the current situation, but also considering the long-term development of the region. The laws and regulations that not only understand the changes of the corresponding policy planning, but also pay attention to the future development trend have to be said to be a very strategic policy.