Introducing International Talents "Sichuan Shoes" To Seek Advantages In Differentiation

It seems to be back to the 2008 financial crisis.

In those days, Russia cleared gray customs clearance, and more than 500 Chengdu shoe factories were blocked.

The market has been pferred from abroad, and Sichuan shoes have successfully passed the crisis.

Now, influenced by exchange rate and local income, Sichuan shoe exports to Russia are once again frustrated.

This time, Chuan shoe is promoting the global sale by participating in the "three major activities".

As Liu Qiongying, President of the provincial footwear import and Export Association, said, the crisis will also form a forced mechanism to allow enterprises to pform into new markets, new channels and new products.

Whoever takes a quick step will get the chance.

By winning the price advantage, nearly 8 of Russia's market share was once dominated by women's shoes in Chengdu.

Stable supply and demand relations have been broken.

This year, the ruble has continued to decline about 20% against the US dollar, and the decline in oil prices has weakened the purchasing power of the locals. The Russians, who are sensitive to price, are now wrapped up in their pockets. This year, the export of Sichuan shoes to Russia has dropped significantly.

"Open up new markets and look for new opportunities."

According to the relevant personages of the Provincial Department of Commerce, Sichuan shoes should also seek multiple international consumption growth points on the basis of consolidating the traditional Russian market.

Through the combination of "going out" and "please come in", international buyers have placed an order of 60 million US dollars to the Chengdu enterprises at the "2014 Chengdu international shoe exhibition".

This year, the Western women's shoes industry operation company also signed a 3 year cooperation agreement with the Organizing Committee of the Russian International Footwear Exhibition. The Western women's shoes industry operation company organized more than 10 enterprises to participate in the Russian international shoe exhibition, facing the large purchasers in Russia and Eastern Europe, and from the Russian side organized the purchasers to Chengdu to purchase separately, shortening the intermediate links and reducing the procurement cost.

According to Chengdu customs statistics, in October of this year, Sichuan shoes and shoes exported 8 billion 400 million yuan, an increase of 20.7%, 8 percentage points higher than the national average.

The European Union, the United States and ASEAN have become the top three export markets.

This year, the provincial footwear import and export chamber has also organized enterprises to Italy, Vietnam and central Europe. Vietnam and central Europe's orders increased by 10%-15% compared with last year.

Chengdu International

A Yiwu international trade city has supported 11 million net business and 38 billion yuan e-commerce pactions.

Similar clustering phenomenon also began to appear in Chengdu international trade city women shoes net sales area.

"It's too busy to get too many customers."

In the face of the reporter's interview requirements, Xiao Weicheng, the boss of the internet shop owner who was too busy to work, was embarrassed.

"Don't worry, wait till you finish your work."

When the reporter finished saying this, a client immediately interrupted, "wait till he is busy. I don't know what time it will be."

Xiao Weicheng, 27, took charge of the account quickly with his calculator and paid cash in cash.

It is said that this year's "double 11" day.

The corridors were blocked by cargo trucks.

Xiao Weicheng is "the two generation". His parents used to do wholesale business in Lotus Pond, Chengdu.

In 2011, the baton of family business was handed over to Xiao Weicheng, and the sales method was reversed: customers were basically Taobao shopkeepers, and found him through the Chengdu international trade city network sales platform.

Xiao Weicheng provides photo download, wholesale women's shoes and other one-stop services.

Last year, Xiao Weicheng, who had tasted the sweetness of net sales, simply moved the store to Chengdu international trade city.

Net sales area, abandoned entity stores, comprehensive pformation to do network sales.

At present, the production capacity of shoes factory 1500 pairs per day can basically be sold out.

As an important activity of "Huimin shopping in Sichuan Province", the first Chengdu consumer goods Expo launched the net sales platform to the front desk, and announced the establishment of a business park for students, encouraging students to open online shops to sell Sichuan shoes.

The shoe net sales area has been built since 2013, and the average monthly e-commerce paction scale is over.

Above, at present, more than 1500 households have been stationed in net sales enterprises.

Introducing international talent Sichuan shoes to seek advantages in differentiation

This year,

The news of the failure of the boss and the running of the boss often came out.

In addition to the appreciation of the renminbi, the rising cost of labor and the industrial competition among neighboring countries, the most fundamental reason is that the homogenization of products is too serious.

Liu Zheng, an online shop in Chengdu International Trade City, said that relying on Internet outlets is a good choice, but after growing bigger, it will be hard to homogenization and grow.

"

Say pictures, everyone is downloaded on the Internet sales platform, the same.

Dozens of hundreds of online stores are sold.

For example, the price is very competitive, so the space for making money is very small.

In this regard, Liu Qiongying believes that both production and sales must have high quality, proper cost, continuous innovation, and constantly meet the individual needs of consumers, so as to gain competitive advantage in differentiation.

Relying on "ten thousand enterprises to go abroad" activities to meet suppliers and identify international talents, many Sichuan enterprises are expanding against the trend.

Chengdu AI min leather products Co., Ltd. introduced the foreign 3D system technology this year, and other links such as cutting materials and 3D to make the process more precise.

Previously, enterprises and Italy R & D team cooperation, research and development of high-end products successfully stationed in Chengdu renhang land and Beijing Xinguang heaven and earth; this year, the new French and British talent, and is looking for Russian R & D talent, next year is expected to open stores in Europe.