Is Online Shopping Cheaper Than Physical Stores?

Yesterday, the reporter chose seven hot commodities that covered three aspects of food and drink. They were 001 search prices in Tmall supermarket, No. 1 store, Jingdong mall and special city distribution community, respectively, compared with Century Lianhua (Qingchun store), Huarun Wanjia (Shi Jiaqiao store), Tesco (Riverside shop) and Wuming supermarket (Wen Yi Dian).

As a result, no electronic business platform can achieve complete low price, or even get the 6 highest prices.

The 9 highest electricity providers accounted for 6.

Is the Internet really cheap? In the 7 commodities of the survey, the electricity supplier won 5 lowest prices, but surprisingly, the 9 highest prices (tied), the electricity supplier also accounted for 6, while the physical supermarket only 3 commodity prices were the highest.

This time, the supermarket may be able to say: don't say that your price is low, the high priced goods are also there!

Moreover, several products with ultra-low prices are actually only short-term promotions.

For example, Tmall supermarket's Oreo biscuits 3 packages are limited to only 4760 pieces. "There are so many people on the Internet, thousands of pieces are sold out one night, and small things like this don't want to rush to grab."

Netizen Xiao Bei said.

For special promotions, supermarkets offer lower price cuts, such as Huarun Wanjia (Shijia Bridge store) star bask star ice cream coffee, the price is less than half of Tmall supermarket.

The survey also showed that although the supermarket's "low price explosion" is not as good as that of the electricity supplier, the price is even more balanced.

There are at least one commodity price in the four e-commerce sites, but Tesco (Riverside shop) and Wumart supermarket (Wen Yi Dian) do not have the highest price, all commodity prices are at the middle level.

Why do I always think the Internet is cheaper?

"Shopping around the supermarket reveals that many things are quite worthwhile.

But I always want to go back to the Internet, and I should be able to find cheaper ones.

Ms. Hu lingered for a long time in front of the shelf, and finally dropped the newly selected thermos cup.

Marketing experts analysis, in order to attract customers and increase traffic, e-commerce providers often launch "low price explosion" more frequently.

With the emergence of all kinds of parity software, the "goods ratio three" becomes more convenient on the Internet, and also allows low-priced goods to appear in front of customers and create the illusion of "generally cheap".

"We also know that things with low prices are not necessarily good, but they also need to calculate what they cost, but they still can't help searching for the lowest price."

Netizens Vigny claimed to have suffered from online shopping addiction.

However, the price strategy of "ground to fly" can not be carried out in a large scale. In recent years, a number of e-commerce websites have been repeatedly exploded.

At the same time, because we can not "see for real", the quality problems of some low priced products are easy to be ignored by netizens.

Price is low, quality or net weight will also be reduced, such as towels and other textile products, the number of knitted fabrics may be lower.

Retail industry insiders broke the news.

Physical stores focus on consumption experience

Online shopping craze is fierce, and physical retailers are not shy about the phenomenon of "low price online".

"When the supermarket is doing the price adjustment, even when the new product comes into the price, it will refer to the product price of several major e-commerce websites."

A supermarket official said, because the electricity supplier because of reducing the intermediate links, the cost really has the advantage.

But when sensitive products involving large sales or market share are very sensitive, prices may be adjusted in time.

This statement has also been verified by another supermarket staff: "especially for common people's livelihood goods, the frequency of rotation promotion is higher than before, and there will be more kinds of products in the whole promotion period."

Miss Lin, an online shopping advocate, thinks that online shopping is not only because of low prices, but also about delivery service.

The staff told reporters that now customers buy more than 15 kilograms of goods, supermarkets will be responsible for sending to the nearby bus stop, WAL-MART has previously proposed "consumption of 188 yuan, two kilometers free delivery", Century Lianhua, TESCO Tesco, Wumart, Carrefour, Auchan and other supermarkets said that in case of special customer requests, stores can also cooperate with delivery.

The direction of this service pformation has even been recognized by e-commerce enterprises.

According to the analysis of the industry, the frequent sales promotion of the electricity supplier has made customers numb. Many enterprises are fighting for a "low price war" at the expense of no profit.

In this price comparison, three of the 001 communities that specialize in urban distribution have the highest price.

In this regard, 001 of the community leaders explained: "now is not the price, but the service, we can provide services within 1 hours."

In addition, the physical supermarket has also increased the coverage of fresh and shocking price products in recent years, so as to win the customer traffic. "The main force of online shopping is the younger generation, and supermarkets need to focus on the elderly consumer groups."

Of course, there are supermarkets who are not willing to abandon young groups, design fashionable lines, increase the layout of imported goods, and even invite stars to come to the platform to attract young consumers.

"The price and distribution can be adjusted, but the next more severe challenge is how to break the situation in the face of the" big data "advantage of the electricity supplier. In a reporter's interview, more than one retailer put forward similar problems.

A supermarket executive said that the real advantage of the electricity supplier is to use the network platform to obtain market information, analyze the shopping behavior, and push the product in a targeted way: "a lot of e-business can send out promotional email early according to the customers' preferences and frequency," even when they just opened the network station, they have recommended the appropriate products according to your purchase records in the eye-catching position.

In fact, many supermarkets have already been involved in "touches". "But retailers do not want to spend a lot of money to cultivate new consumer groups.

One industry insider said, "touches the net" is not difficult, the difficulty lies in how to learn from each other's weaknesses, and win the two channels to win more consumer groups.

At the beginning of this year, Yonghui supermarket opened its micro shop function in Fuzhou area. After the order was issued by Yonghui micro shop, APP could pick up the goods directly from the store.

In 2013, Da Yun FA set up an online supermarket flying cow net. It also hopes to integrate a large number of store resources in the future and implement online order extraction.

However, there is also an analysis of the industry. For consumers, the efficiency of online booking stores is not higher than that of express delivery or directly to the supermarket. In the future, it is necessary to cooperate with consumers' shopping habits in the future.