Exclusive Interview With MINI JOYE, Director Of High Pei

2014CBME, located in an independent CF.

In the exhibition hall, we saw the exhibition hall of MINI JOYE. Before the colourful exhibition hall, the lovely people were warmly welcome guests. After watching the MINI JOYE invited entertainers and children's warm activities closely, they interviewed the director of MINI JOYE, Gao Pei Ruo, and had a deeper understanding of MINI JOYE.

Reporter: why do we MINI JOYE choose the operation mode of Tong Pin Collection store?

Gao: today's society, China's

For brand promotion is relatively difficult, we MINI JOYE envisaged that all children in China can wear the world tide card, so we put together the world's top ten children's products. Now our company has three big mouth monkeys, Harajuku lovers, Sesame Street three brands.

Reporter: can you give us a detailed description of the products targeted at these three brands?

Gao: the brand of the big mouth monkey. We directly represent children products, bags and children's shoes. The products are divided into vulcanized shoes, board shoes, sandals and boots.

Sesame Street products are also started from children's products and bags. The Harajuku lovers are all the products of the whole line of the United States, including women's clothing, clothing and household products.

Reporter: this MINI JOYE event is very grand. Can you give us a specific introduction?

Gao: in order to let all the audience know our three largest brands in the world, so we want to show our international character! Maybe some viewers do not know the brand of Harajuku doll. He is the brand of a rock singer in America. Sesame Street started his whole line early education in 1969. At present, many Chinese consumers still don't know. We MINI JOYE want to recommend them to the mainland of China through this exhibition, including consumers and spectators in Hong Kong and Taiwan.

Reporter: what kind of expected results do you expect to receive?

Gao Zong: this event, including the appearance of entertainer child star, is very exciting. In the later stage of operation and promotion, we hope to achieve 1-2 years, and all the major shopping malls in the country can be on-line. This time, fifty or sixty exhibitors and franchisees have reached the venue. All of our feeling at the scene will be more intense than other pavilions, because there is a child star's joining.

Reporter: what is the detailed development plan of our MINI JOYE in the next two years?

Gao Zong: the detailed planning of the development of MINI JOYE is mainly market oriented, focusing on children's own world, imagination and space.

Apart from adults, children's products are mainly aimed at children's way of thinking. Our MINI JOYE still focuses on children's design and production. Our designer team is more demanding than other designers in the past. Especially our children's psychology, including color and lines, will pay more attention to children's psychological aspects, so that they can grow up healthily and have a healthy mentality.