Tmall 626 Clothing Sales Data Exposure Vero Moda, OLNY Excellent Results

< p > < a href= "http://sjfzxm.com/news/index_cj.as" > < < /a > >, according to the 626 related information of Tmall released by Taobao, the billion state power network summed up the sales and related data of Taobao and Tmall men's and women's wear brands on the day of June 26th.

Vero Moda ranked first in women's clothing with a turnover of 41 million 530 thousand yuan, while Mark Ed Faye ranked the first in men's clothing sales, and the 626 day turnover was 20 million 980 thousand yuan.

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The second and third brands of women's wear brand P are OLNY and online brand Han dresses respectively, with sales of about 27 million 230 thousand yuan and 19 million 930 thousand yuan respectively.

Although traditional brands occupy the top two of women's clothing sales, the top ten of the women's clothing brands such as Yin man, Chu language, Goblin pocket and other online brands occupy most of the country.

In May, the traditional women's clothing brand ranked the first place in the world, with only 9 million 360 thousand turnover in ninth place.

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< p > men's wear sales, JACK&JONES and Taiping birds ranked second and third respectively, with sales of about 17 million 850 thousand yuan and 16 million 50 thousand yuan.

In the top twenty of men's clothing sales, there is no online brand image, almost completely occupied by traditional brands.

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< p > it is worth mentioning that the four brands of ONLY, Vero Moda, Selected and Jack Jones of the fashion Bestseller are all listed as the top selling list of the big promotion, of which ONLY and Vero Moda are the top two women's clothing sales.

This time, the 626 biggest promotion is the biggest winner of clothing category.

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< p > according to the sales data of Taobao over the past few months, the billion bus power network has observed that the overall sales of online women's clothing brands are not as good as those of offline brands such as brother and Europe, but online brands are always in the limelight.

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< p > the industry believes that the price and price per unit of traditional brands such as European forces and brother brothers are higher than that of online women's clothing brands. In daily operation, traditional women's clothing has a certain impact and impact on online women's clothing with the accumulation of brand influence. But in this big business promotion, the advantages and price advantages of online brand operation can be reflected.

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< p > in the men's wear market, there is little difference between online sales and offline markets.

Online menswear brands have yet to show their advantages in this competition.

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