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Another Vertical Electricity Supplier Collapsed: The End Of The Online Menswear Brand NOP Is Declared Final.

2014/8/13 9:41:00 83

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 the online fashion "a" target= "_blank" href= "//www.sjfzxm.com/" > dress "/a" brand ended up by Liu Shuang, assistant president of the former Jingdong mall. Today, Liu admitted in his personal micro-blog that his pioneering work has come to an end. 
 another vertical electricity supplier collapsed: the founder of NOP announced that the project ended. 
 data show that the official website of NOP was formally launched in July 2011, and its products are mainly NOP brand men's clothing, covering three categories: upper garment, lower garment and accessories. 
 Tencent technology afternoon found in Liu Shuang's personal micro-blog that its micro-blog certification has been changed to "founder of NOP in Beijing," while micro-blog issued by micro-blog confirms the fact that its NOP venture has ended. But at the same time, he also called "NOP will continue in a new way." Liu Shuang wrote in micro-blog, "micro-blog certification has changed. My current stage of entrepreneurship is coming to an end. But NOP is not over, it will continue in a new way. Please patronize NOP Taobao store after NOPER. " 
 Liu Shuang told Tencent science and technology that he will issue a reply to micro-blog next week. "Now we need not speculate or ask me. It's a natural decision. It's not a big deal." 
 for the end of this venture, Liu Shuang's comment is that "there is a common way of heaven, not to be saved by Yao, but not to die." He said, "NOP over the past three years is fully in line with lean entrepreneurship. It is not bad but not bad, but it is not just a continuation of the way it is changed, so there is nothing to regret." 
 reality is that in the past two years online clothing menswear brands are not optimistic, for example, homogenization is serious. Retailers who sell goods through distribution channels are affected by traditional brands entering the online market "clearance", leading to the insistence that the high-end line brands are pulled into price wars and mud pools, and on the other hand, they are also trapped in the lack of traffic. NOP business has also been shrinking. Data show that in 2013, NOP's annual sales on Tmall platform were only 2 million 500 thousand. 
 in addition, earlier this year, there were rumors that the rip and silk group would buy NOP. The first step was to break into the men's wear market and launch the men's clothing brand "non pool", which needed to occupy the online men's wear market. Prior to that, NOP had also sought to sell, but did not find suitable a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > brand buyers.