Luxury Is No Longer Important For New Domestic Consumers.

< p > the world is < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > a target= "_blank" href= "_blank".

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< p > recently, LV, Prada and other a href= "//www.sjfzxm.com/news/index_f.asp" > luxury goods < /a > cards have released the two quarter and first half performance report. The author has consulted these performance reports, and came to the conclusion that the declining trend of luxury consumption since 2013, low growth and negative growth has been haunting the whole industry.

However, the sales predicament of luxury brands such as LV, Prada and Hermes is relative to the sales of the light luxury brand market.

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< p > according to the latest survey of luxury goods consumption, the 50.57% and 33.33% voting rates are the main reasons for people to choose light luxury products.

Of the 87 light luxury consumers surveyed, more than 64.37% of them had bachelor's degree or above, and over 94% of them were 20-35 years old.

It is easy to see that consumers of light luxury goods are people who have a unique understanding of the quality of products. These young consumers are becoming the main force of fashion consumption. Their educational background, knowledge level and age determine that their behavior in buying fashion consumer goods is independent and loyal to the rational consumption behavior of product quality and price itself.

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Zhou Ting, senior luxury research expert and President of the Institute of wealth and quality research, said that the core consumers of luxury goods are gradually fleeing from the big brands and began to pursue more personalized product experience. The diversified demand of the old luxury goods is more difficult to satisfy. P

The so-called light luxury consumption is a gap in the process of fashion consumption pformation and upgrading. Brands have seized this point and made a big deal with the concept of light luxury.

The future luxury market is becoming more and more detailed, and the structure will be very clear. Any consumer group will have a corresponding consumer market.

It is difficult to maintain long-term development if light luxury brands do not make in-depth analysis of their targeted customers and do not make more efforts in product innovation, after-sales service and image strategy.

In other words, the market structure in the future will be highly refined. It is a permanent solution to take the initiative to do the market and grasp the knowledge of consumers.

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Besides P, Ding Yi, Europe's fashion buyer, analyzes the price ratio of light luxury goods, which is the main reason for its popularity in the world.

Light luxury goods have a concord with luxury goods in terms of business philosophy and brand culture, VIP construction and after-sales service. They aim to provide customers with the best products while enjoying quality service, but there are absolute differences in < a href= "//www.sjfzxm.com/news/index_s.asp" > price < /a >

Why not spend less money and enjoy a more satisfying consumption experience? < /p >