Quanzhou Outdoor Brand Absent Outdoor Exhibition Selection Consolidate Basic Rational Development

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< p > exhibition is an important platform for brand image and roadshow business mode, as well as a weathervane for the development of the industry.

At this Asian outdoor exhibition, sensitive observers noticed that almost all the outdoor brands in Quanzhou were different from previous exhibitions. This year, the Quanzhou Legion has shrunk dramatically, leaving only CAMKIDS and other individual companies to participate in the exhibition.

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< p > this is a signal.

After the rapid and extensive development, Quanzhou brand choice has laid a solid foundation and rational development after the channel and brand have taken some advantages.

This is also confirmed from the relevant surveys of this exhibition. The press conference on the same day revealed that the scale of China's outdoor market in 2013 (2013 stores) increased by 12.9% compared with that in 2012, and the total scale reached 38 billion 800 million yuan. In 2013, the outdoor core market reached 15 billion 380 million yuan, which was 16.2% higher than that in 2012.

Compared with previous years, the outdoor industry showed a growth rate of 20% to 30%. Last year's overall growth has slowed down, but compared with the last two years, the data of outdoor products industry have been commendable, compared with the a href= "//www.sjfzxm.com/" target= "_blank" > clothing /a industry.

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Although the P brand of Quanzhou has decreased, the exhibition has attracted many brands to watch the market.

The outdoor official of Tianlun Tian (Tianlun Tian store) said: "amateur looking at bustle, professional watch the doorway.

For brands, exhibitions tend to be in the forefront of information and fashion trends.

We can also observe suppliers' new products while communicating with some distributors. "

It is reported that Tian Lun Tian outdoor on the opening day of the exhibition, the R & D departments have been organized to the relevant personnel.

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< p > but industry insiders say that even if there are no exhibitors, we will take a look at the international brand display and related activities at the exhibition, and study how the international brand can convey the functional properties of the products to outdoor enthusiasts. These are all local outdoor brands should learn.

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