Shoes And Clothing Enterprises 2015 Spring And Summer Order Meeting: One After Another, The Bright Spots Are Different.

< p > ordering will be the top priority of shoes and clothing enterprises, which is widely recognized by the industry.

At present, outdoor brand 2015 spring and summer ordering will also start, some high-end high-end atmosphere, some prizes are rich, some attract new eyeballs with new products.

Xiaobian takes you to review the difference between the end of some brand orders and previous years.

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< p > strong > JACK WOLFSKIN insist on < a href= "http://sjfzxm.com/news/index_c.asp" > high-end style < /a > /strong > /p >

< p > JACKWOLFSKIN orders will always adhere to the high-end style. Apart from presenting new technology, it will set up an interactive platform for dealers nationwide. Banquet and award links are more essential. From the number of people present, JACKWOLFSKIN dealers will increase year by year.

Since 2008, it has grown rapidly in the Chinese market. In just 5 years, the number of JACKWOLFSKIN shops in China has exceeded 700, ranking the forefront of outdoor brands in the Chinese market.

The Chinese market has become the second largest market for JACKWOLFSKIN outside Germany.

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< p > JACKWOLFSKIN in the spring and summer of 2015, the product design was divided into a new series to meet the seasonal demand. The technology highlights and lightweight fabrics were fully improved, and the technology and design sense were improved to meet the outdoor sports demand in all directions.

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< p > < strong > VAUDE "lecturers" outdoor environmental protection public welfare projects combined < /strong > /p >

On the P VAUDE VAUDE, the brand side's careful side shows that the designer will explain and demonstrate the ingenious design and functionality of the VAUDE backpack and highlights of each product so that dealers can better select products that meet their respective regional consumption characteristics.

2015 spring and summer ordering VAUDE will start from terminal sales, take account of the different geographical and seasonal differences to consider the consumption habits of different regions and seasons, and ultimately go back to the development and design of products, so that the styles and personalities of different categories are very clear and clear.

This product and market practices reinforce the dealer's confidence. It is understood that the statistics of this order confirm this point.

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< p > < strong > OR shows new products in pursuit of recessive promotion, < /strong > /p >

The basic idea of spring and summer clothing in 2015 < p > OR is: upgrading in concealed form.

OR products are not simply using high-tech clothing materials, but combining innovation with technology. This feature is fully reflected in the spring and summer clothing series of the new season.

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< p > to enjoy the OR2015 spring summer products series, the most sophisticated Allout hooded clothes, the broken Deviator model hooded clothes, the fashionable and technical Umbera hat wear and the Playa shirts, which best represent the authenticity and brand culture of the OR brand.

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< p > Pathfinder: opening up technological innovation, < /p >

The 2015 spring and summer order of the Pathfinder will continue the brand search path that the brand has always insisted on "brave exploration". It is the theme of "brave to live before we live". Although there is no appearance of Wang Feng, the team of Pathfinder led by Chairman Sheng Faqiang is also shining like a shining star. P

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In the past fifteen years, the Pathfinder has persisted in the concept of "exploration and innovation". The new product design also pays more attention to user experience and feedback. P

In the future, Pathfinder will continue to increase the comfort and safety protection coefficient through the independently developed "polar bionics technology" platform, ensure the safety commitment to life in the extreme environment, and bring the brave outdoor spirit into life, so that more people can "listen to their hearts" and get out of their homes.

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< p > epilogue: at present, the difficulties of outdoor brand have not been solved after the backlog of inventory, profit decline and order slowdown.

The annual order will not only affect the sales performance of enterprises, the speed of capital withdrawal, the influence of brand image and brand penetration, but also determine the future destiny of the brand.

Under the background of the industry downturn, all brands are thinking about the way to deal with it.

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