Is There Any Speculation Behind The Sale Of "Sora Aoi Brand" Underwear?

< p > "let every inch of beauty be able to withstand the test of details." Sora Aoi signed her name beside the line, and the table was filled with the drawings of her a href= "//www.sjfzxm.com/news/index_f.asp" > underwear < /a >. < /p >
< p > "Sora Aoi comes to the workshop and uses sewing machines himself. She will draw some sketches or find some reference materials to discuss with our < a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a >. These details are very impressive to Ding Shijin, the project director of Xian Yi Dai. < /p >
"P", "calligraphy teacher", who will write calligraphy and sell Meng, once again subverted our imagination. This time, Sora Aoi began selling underwear. < /p >
< p > May 28th, Sora Aoi, who had about 14900000 fans on micro-blog, officially launched the "spakeys (eighteen self") "empty series" underwear. Lei Jun used the "hunger marketing" - time limit, in 5 hours and 28 points within the limited sales of 528 sets of underwear, each set price 1288 yuan. < /p >
< p > who is doing the underwear for the "teacher of the sun"? Entering micro-blog's "spakeys eighteen self" micro-blog, the reporter found that the micro-blog real name authentication is a Limited by Share Ltd called "Xian Yi Dai" (hereinafter referred to as "Xian Yi Dai", the new third board enterprise). After the reporter turned around to contact Xian Yi Dai, the cautious and low-key company finally agreed to interview several days later. < /p >
< p > < strong > "Cang teacher" has been disturbed. < /strong > /p >
< p > if it is not for underwear, it will be difficult for you to connect Guangdong and Puning, a famous county-level city famous for fried tofu, with Sora Aoi. < /p >
< p > under the high-speed rail station, the cars passed through the fields and the traditional Chaoshan buildings. After 20 minutes, the gray buildings of Xian Yi Dai appeared. The brand new modern 14 storey building contrasts sharply with the old brick houses. < /p >
< p > "we want to be a brand with internet gene." This is the original intention of Yan Hongzhong, chairman of sin Yidai, who still smashed tens of millions of yuan to start spakeys after having two brands of "Xian Yi Dai" and "fairy Yi Dai". < /p >
With this idea, P began to search micro-blog. Their idea is simple: find the most popular fans of micro-blog. And entering micro-blog, Sora Aoi, who has tens of millions of fans, jumped into their eyes. This is the end of 2012. < /p >
< p >, then they contacted Sora Aoi's agent and began a half year negotiation. Ding Shijin recalled that after receiving the invitation, Sora Aoi felt uneasy and worried that the publicity of the company would go to the vulgar direction. At that time, China was engaged in net net action. Afterwards, after many communication, she dispelled worries and felt that "this thing" was very good. "There are hundreds of emails coming and going." Ding Shijin said that Sora Aoi's agent team is also very serious and professional about this matter. < /p >
After "P", it was a specific cooperation. Sora Aoi came to Xian Yi Dai for the two time, and the team of Xian Yi Dai went to Japan with products. Ding Shijin said that the "empty series" that is now available is Sora Aoi's own idea, which contains some elements she wants, but after all, she is not learning to design, so Xian Yi Dai has a professional design team to cooperate with her and do the work of perfect details. < /p >
< p > > finalize "a href=" //www.sjfzxm.com/news/index_s.asp "> Sora Aoi < /a >, Xian Yi Dai is not without worries. But in the end, Yan Hongzhong thought that a person's past label could not be stuck forever. Stars also need to transform and develop. They also have a growing course. "Why is it controversial? It's because everyone sees her past, but in fact, people always grow." Xian Yi Dai wants to break the rules and must take some risks. < /p >
< p > now, this risk is very valuable. There are many celebrities, such as Zhou Bichang and Edison Chan, who make their own brands. But why does Sora Aoi's underwear products become hot spots? Ding Shi Jin told reporters that Sora Aoi was a topic of her own. Two, underwear was linked to her past background and made people think about it. "Of course, we will not deliberately lead in that direction. If that happens, it will always remain vulgar." < /p >