Service Extension: The Driving Force Of E-Commerce Website Development

When we discuss the development of electronic commerce, we often embrace the most elementary dream: technology can bring greater convenience. All pactions in the future can be realized through the network. Sensors, buttons and screens can replace all existing processes.

But so far, most users still believe in the reliability of the original rules, especially in the B2B field. Huge pactions make it impossible for every participant to trust the network easily.

Under such circumstances, what we should do more is to focus on the needs of customers and rely on a more perfect service system to attract customers, especially those of business customers.

At the present stage, most e-commerce websites provide similar contents and services, supply and demand information release, product display, related industry information and so on. If we want to further develop our services, we should pay more attention to the blind spots of current services in addition to doing all these essential services, and improve the quality of websites and attract customers' attention with updated service contents.

First, deep excavation of supply and demand information.

In terms of supply and demand information, e-commerce websites have a large number of supply and demand information, and for most e-commerce websites, they only provide information about primary supply and purchase, and then standardize some websites, which will further classify and sort these information.

However, this kind of supply and demand information may not meet the requirements of users, especially enterprise users.

Behind the simple supply and demand information, there are implicit information such as market demand, price trend, trend of commodity development and so on. Such information is often the basis of user decision making. Deep analysis and collation of the supply and demand information released by relevant enterprises and providing it to members of the website will undoubtedly make the service of the website more specific and attractive.

Second, information reliability screening.

In the current e-commerce activities, the role of the website is more like an intermediary, which does not discriminate the authenticity and authenticity of the information released. This will make some users who are not good at e-commerce, and it is more difficult to accept such a business formula.

For e-commerce websites, exploring a way to verify the validity of information will undoubtedly increase the credibility of the website, thereby increasing the user's trust in the website.

Third, provide instant and effective means of communication.

After the users get the relevant supply and demand information, the communication between the two sides determines the success or failure of the paction.

At present, e-commerce websites do not provide more communication services, but the commonly used e-mail links are obviously inefficient.

If we can make some breakthroughs in this area, such as providing timely communication to member users, providing a single, single, many, many to many chat rooms on the platform of the website and ensuring the privacy and security of the conversation, and ensuring that the two sides can communicate at the first time, then such a way will undoubtedly save them a lot of time and cost.

At the same time, the influence of the website will be further improved.

Fourth, the supply of logistics means.

At present or in the future, the relationship between e-commerce and logistics is inseparable.

The biggest advantage of e-commerce is to provide fast service across regions, and the importance of logistics is self-evident.

Most e-commerce websites are not involved in providing logistics information.

If you can provide users with reliable, safe and fast logistics means or information, it will undoubtedly become an important weight for the survival and development of websites.

Fifth, timely and complete after-sales information.

For e-commerce websites at this stage, after the information is released by the supplier and the buyer, as a website, it basically no longer involves the communication and paction of the two parties.

In fact, for the website, if you can track every single paction through the website, and timely feedback the results to the website information, it will be more secure for the users, and it is also the perfect embodiment of the perfect service for the website.

Wang Xiaonan: editor in charge