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How To Ensure Sales Performance Is Rising Steadily

2014/5/4 19:59:00 52

SalesMarketing StrategyOperation And Management

When Consumer After paying the bill, we have established a preliminary preference for the salesperson, product or brand. Based on this goodwill, we need to provide consumers with more matching products and experience the unique lifestyle of the brand.


The specific approach is to increase staff's additional sales and service skills and establish additional products of different categories. Sales talk To increase staff's knowledge of collocation between different products and products and customers' dress and occasion, to guide customers' demand for overall collocation; two, to pay customers' checkout area and to wait for the rest of the rest area to display accessories and small items, so as to facilitate customer search and additional salesmen's sales; three, to sell goods in the store and give consumers two shopping preferences; four, to recommend sales thresholds, membership and membership interests, and adjust the membership threshold according to the unit price.


One family Store performance The stability and development depend largely on the turnover rate of members, that is, the number of old customers in the popular sense determines the performance of a store, and the change of the rate of return represents the ability of the members of the shop. The importance of old customers and members is hard to write. In general, the maintenance and marketing of members must be streamlined and standardized. The first is the after-sale visits of members. Taking clothing stores as an example, customers can make phone calls during a week after shopping, ask whether there are quality problems, whether they feel comfortable and feel fashionable, invite frequent return shops for nursing and maintenance, and wish to have a happy birthday by phone or SMS on the day before their members, invite them to sit in the shops, and send gifts with exquisite gifts.


At the same time, it can also stimulate members' consumption by centralizing members' special items, so that members can enjoy special special rights. For example, there will be regular sales week or special sale time. Experts will be invited to hold special lectures to enrich the members' life. The most important thing for the maintenance and marketing of members is to increase the frequency of service provided by members and increase the turnover rate of members.


The numbers are simple and real. When today's data compare with yesterday's data, we can easily find out the problems and formulate corresponding solutions. The six number represents the real operation of the store. Only the solution based on the data is practical and meaningful. Which number has problems and focuses on solving the corresponding operational problems? Only in this way can our store's operation ability advance scientifically, so as to ensure that sales performance is rising steadily.

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