Shoe Enterprises, Millennium Giant Buys Italy Brand

The chairman of the company said that if he could survive in the adversity of winter, he would never fear the competition of the coming year.

At present, under the impact of the global financial crisis, many domestic labor intensive enterprises such as shoemaking have been closed down.

But the Yangzhou Millennium shoe company is at risk and active attack. Not long ago, the international brand Leave land trademark (maple leaf) was purchased from Italy and invested millions of yuan for the new development of a number of fashionable and colorful maple leaf casual shoes and garments that will be listed in the near future.

In the cold winter, we are not afraid. The Millennium shoe industry is a small well-known foreign trade shoe manufacturer in Gaoyou. Its products are widely exported to Europe and America, Japan and other international markets. Last year, the output value exceeded 150 million yuan.

This year, due to the financial crisis, the appreciation of the renminbi, the sharp rise in prices of raw materials and the rising cost of labor, the international market orders have shifted to Southeast Asia.

According to the analysis of the Millennium shoe industry, some of the main reasons for the "cold winter" are that the market is single and lack of independent brands.

The chairman of the company said that if he could survive in the adversity of winter, he would never fear the competition of the coming year.

To this end, the company proposes to open up a diversified market, create its own brand and share huge potential in the domestic market "cake".

This year, in March, the Millennium shoe industry learned that the Leaveland, the internationally renowned footwear brand, founded in 50s of last century and Italy, has authorized the production base in Fujian, China to stop the brand use right due to poor management. It quickly contacted the trademark holders and negotiated with each other for 400 thousand yuan to obtain the permanent right to use Leaveland brand shoes, bags and clothing in the Chinese market for 400 thousand yuan a year.

It takes two or three years to welcome the new spring. Since this year, the Millennium shoe industry has invested 6 million yuan in clenched teeth, and has hired a senior technician to carry out the shoe design. The professional distributors in Shanghai and Beijing are invited to make marketing plans, and at the same time, they have extensive contacts with customers in Czech, Poland and other countries and regions.

According to the introduction of silver, in the sudden financial turmoil, they plan to cultivate the market in 2 to 3 years, stand firm and do a solid job in various basic work. When the economy is fully recovered, the Millennium shoe industry will usher in a spring of great development and rapid development.

Yang Jing: editor in charge