How To Cultivate Repeat Customers In Clothing Stores

< p > in a small town in the south, there is a young Midian "a href=" //www.sjfzxm.com/news/index_c.asp "businessman" /a ". He is one of the 10 rice merchants in the town. He always stays in the shop waiting for customers, and his business is not very good.

One day, he realized that he should think more about the residents in the town, understand their needs and expectations, instead of simply providing rice for those who came to the store.

He believes that it can not just provide services that are exactly the same as those of other rice merchants, but should provide more for the residents.

He decided to set up records for customers' eating habits and purchase cycle, and began to deliver goods to customers.

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< p > first, he knocked on every customer's home and asked how many people there were, how many bowls of rice he needed to cook every day, and how big the rice cans were at home.

After that, he decided to provide free delivery service for every family and voluntarily fill up the rice cans of each family at regular intervals.

For example, a family of 4 needs an average of 2 bowls per day. The family needs 8 bowls of rice per day, and its rice can hold 60 bowls of rice or close to a bag of rice.

By establishing these records and providing new services, he first succeeded in communicating with elderly customers, thereby establishing a more extensive and deeper relationship with more other residents.

His business is gradually expanding, and he needs more employees. One person is responsible for receiving customers who come to the mall to buy rice, and two people are responsible for delivery.

He spent time visiting residents to deal with the relationship between the supplier and the residents he knew well, and his business is booming.

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< p > < strong > this simple story enlightens us from three aspects: < /strong > /p >

< p > first, seek direct contact with customers; < /p >

< p > Second, in depth understanding of these customers, understand their activities cycle and anything that helps to establish relationships with customers; < /p >

< p > Third, establish a customer oriented service system, and then cultivate loyal customers.

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< p > according to a survey, in the United States, an old customer in a retail store will buy an average of 50 thousand yuan in 10 years, and loyal customers will give the store 3 times the return.

They will take the initiative to buy it, so that the cost of marketing and selling on them will be much lower than the cost of attracting new customers.

In today's fierce competition in the retail market, enterprises must firmly grasp the consumers, and at the same time cultivate loyal customers in a reasonable way.

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< p > in today's service oriented society, consumers pay more attention to the service quality of brand pre sale, after sale and after sale. Service has also become one of the focuses of product premium.

After the product is sold, its after-sales service will be even more important than the sale service. The loss and neglect of after-sales service will result in the loss of customers, so I have been advocating domestic brands to enhance customer value-added services, such as doing some unrelated sales services, thereby increasing customer loyalty.

For example, through the way of monthly marketing to cultivate loyal customers, the brand will regularly send new samples to consumers who buy the brand products, and stimulate consumers' interest through after-sale experience.

Pre sale and sale services can only make consumers satisfied with the purchase behavior, really impress customers or after sales service, and many sales problems also appear in after sales, which is a problem for retail enterprises to consider.

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< p > it is not difficult to see that more and more brands are beginning to pay attention to store display. Brand quality display is the most intuitive and fast way to attract consumers. < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > after the colourful collocation and shopping guide essence recommendation, and then joint sales to stimulate consumers' interest in buying, the emergence of collocates is further promoting the cultivation of loyal customers.

Among them, shopping guide plays a more important and direct role in consumer loyalty.

In order to improve consumer loyalty, brand needs to be firmly tied to the needs of consumers through R & D and brand positioning. Product research and development should be closely integrated with the growth of consumers. Even customers, their consumption needs are constantly changing. In order to grasp the old customers, the product style should also change. As for whether the brand should stick to its previous positioning or cater to the old customers, it needs brand makers to make a choice.

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< p > < strong > correct treatment of customers' opinions < /strong > /p >

< p > with the increasing number of brands in China's retail market and increasing competition, most sales of sales enterprises or brands come from a small number of customers. That is, "20% of the customers achieve 80% of the sales of the stores." 20% of the customers are the key customers of the retail enterprises, and they have become "stabilizers" of the enterprises.

For this reason, while retaining old customers, the brand also strives to develop new customers and become loyal customers. At the same time, it also produces new and old loyal customers upgrading. This is the phenomenon of natural loss of old customers.

There is also a natural loss of old customers. Under the premise of changing brand styles and styles, if the needs of old customers are unchanged, or the two conversions, in such a situation, it is difficult for a brand to fit with customers' needs. It will result in a loss of customers, and then some complaints from new and old customers. Even the best retail stores will inevitably make mistakes. The recommendation of 37 degree love is: "brand operators or shop service personnel must first identify with customers' complaints about products."

Of course, brand delivery delays or too slow, staff performance rude or indifference, poor service execution and other phenomena will cause customers' negative emotions and reactions.

In this regard, enterprises should actively resolve.

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< p > > a href= "//www.sjfzxm.com" > dress > /a > enterprises should promptly manage the withdrawal of customers, seriously analyze the reasons for customer withdrawal, summarize experiences and lessons, use these information to improve products and services, and finally establish normal business relations with these customers.

In addition, it is suggested that shop guide shopping should constantly improve the collocation quality and rationalize products through appropriate matching to help consumers choose more suitable clothing.

Customer feedback should also be sent to the head office for further improvement.

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