The Shoe Fair Will Rekindle The Passion Of The Exhibition.

In the past week, the CHIC 2014 held in Beijing and the sugar and Wine Fair held in Chengdu are quite concerned by the industry. The industry colleagues hope to get some different information from the two industry exhibitions with the vane meaning to the P.

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< p > however, many people actually feel cool when they go to the exhibition. It seems that the popularity of the exhibition is really limited to the enterprises, and many people even say that this exhibition has become a tasteless, tasteless food.

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< p > this is not the first time the industry has made such a sound.

The reason is that with the diversification of marketing communication mode, enterprises can choose more models.

Under the pressure of various marketing and communication methods, the function of traditional exhibitions to attract customers and orders has been further weakened.

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< p > this is particularly evident in brand enterprises.

Whether it is CHIC, or the sugar and wine fair, or the sports fair, the representative brands in various industries are hard to see.

Even if there is participation, it is only the exhibition as a dispensable platform for image display.

At the first two sessions of the Expo, journalists have seen that although the industry giants such as Lining have beautifully decorated stands, there are few staff figures on the booth.

For them, participation in this exhibition is more than just making money.

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< p > this is also a wake up for the local a href= "//www.sjfzxm.com/" target= "_blank" shoes /a Expo and the subsequent exhibitions.

Take the shoe Fair which has been held for 15 years for an example. It is undeniable that the exhibition has played a very positive role in promoting the development of footwear industry in Jinjiang.

However, with the continuation of the time, the exhibition also fell into "aesthetic fatigue", for many enterprises, even can not.

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It is not the exhibition itself, but the way to do the exhibition, that is, P.

How to change this situation? First, we need to focus more. When the traditional comprehensive exhibition is in a predicament, the exhibition, like ISPO, which focuses on the breakdown of the industry, can be red hot enough to illustrate the problem.

The two is to distinguish the participating enterprises.

Taking shoes Fair as an example, different exhibitors have different demands for participating in the shoe fair. < a href= "//www.sjfzxm.com/" target= "_blank" > shoe machine < /a > shoe material enterprises are eager to get orders directly through exhibitors, while the demand for finished shoe enterprises is much smaller.

In such a case, attracting product footwear enterprises to participate in the exhibition should be interactive from above.

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< p > it is a delight that the shoe Fair has also begun to consciously adjust and innovate.

This innovation may be difficult, but it is worth looking forward to.

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