Thirty Years Of Reform And Opening Up, Chinese People Have Gone Through The Fashion Trend.

How long is 30 years?

What did we look like 30 years ago?

From 1978 to 2008, 30 years witnessed great changes in society and unprecedented changes in people's lives.

If we say that clothing is a history of clothing, we can find the most direct and subtle answers through the dressing changes of people in different periods after the 30 years of reform and opening up.

Because clothing is an important symbol of the vicissitudes of our times. It is like a prism, reflecting the progress and development of society through the clothes of red heaps.

70s: a period of great change, "a group of blue ants" - the Chinese in the eyes of Westerners.

Chinese people dressed in different ages are described as ants.

In 1970s, a group of college graduates who had just graduated from their posts were almost dressed in the fashionable blue clothes of that era.

30 years ago, green, blue, black, gray and other colors of clothing occupied the absolute "dominant position", the color of clothing was single and the style was simple.

Since the implementation of the planned economy in 50 and 60s, the cloth should be bought and sold on the basis of cloth tickets.

In those days, no one paid attention to dress and clothing.

Perhaps a brighter dress represents the decadent thought of capitalism.

The new three years, the old three years, the sewing and the patch three years are the general knowledge of clothing in those days. The young generation did not seem to put beauty on their bodies, but rather wore simple, noble ideas such as revolution, enthusiasm and ideals.

80s: colourful era, in the eyes of many people, the spring of Chinese dress development and the revival of Chinese fashion concept began in 1978 when China implemented the reform and opening policy.

People have seen bell bottoms, bat shirts, bodybuilders and dresses.

As China's economy continues to open to the outside world, western culture and Hong Kong and Taiwan Fashion enter China rapidly, conveying the latest trend information to the younger generation.

And this change is directly reflected in 80s.

From the end of the 70s to the beginning of 80s, bell bottoms were almost synonymous with fashion. In the early 80s, bell bottoms were a fashion that was invincible. Its sensational effect was no less than the current streaking.

At that time, a popular song, "Yan Fen street," sang, "one day a big brother with long hair passed by in Yan Fen street. His bell bottoms were fashionable and special, so he was in trouble. He was escorted by the street's aunt to his street."

Nevertheless, there seems to be nothing to stop bell bottoms from taking risks in China.

Bell bottoms appear as a strange phenomenon, but it has broken the uniform system of Chinese clothing before, and has been accepted by the public.

At the same time, fashionable clothing such as trousers, trousers and so on also began to emerge. Almost all girls go through age regardless of age.

Later, a song and dance piece called "break dance" became the fashionable vane of contemporary youth. In the play, a man dressed in a bat shirt, wrapped in a cloth on his head, and stepped on a high pair of sports shoes, repeatedly simulated the appearance of glass cleaning or alien walking, became the chasing of young people at that time. Yu Shibian's bats became the fashionable clothing of that era. The wide sleeves of the bat's sleeves changed the traditional styles of clothes to make people refreshing.

In 80s, a popular movie "red skirt on the street" was popular. It reflected the conflict between the female model worker and the beautiful skirt in the textile mill. No one expected that the film would be a portrayal of the Chinese costume revolution in that era.

The "red skirt" on the screen is a symbolic prop of the Chinese women's liberation from the single stereotyped fashion style and the pursuit of the dress color and style that conforms to the women's own characteristics.

90s: the world is changing rapidly. 90s is the fastest changing year of Chinese women's clothing. A trend has not yet formed and is almost facing the embarrassment of obsolescence.

In 1998, there was an impressive expression in a fashion magazine. The main idea is that if a fashion design released yesterday in Milan or Paris appears in a woman in Beijing or Shanghai, you should not be surprised.

In 90s, Chinese clothing has been synchronized with the world at least in the high-end crowd.

Luxury, luxury and pricey are no longer the special words used to criticize the Western way of life, but become the goal of life that people purposefully pursue. The worship of famous brands has become the expression of noble taste.

In the past twenty years, "LV" is almost every luxury consumer in China, and is also the first luxury experience.

Besides the pursuit of brands, the bold yardstick of clothing has begun to challenge Chinese eyeballs.

Underwear outdoors, navel outfit, khanfu and so on are all at the forefront of fashion.

When the navel suits and suspenders were first introduced in China, many people's eyes were at a loss.

In the freezing cold winter season, you can see that the thin beauty is passing through your eyes, the warm underwear sales, the popularity of private cars and the superiority of office conditions are enough to make more women wear summer sweater skirts to snowflakes.

Twenty-first Century: individuality is the absolute principle. Since twenty-first Century, the Chinese pursuit of dress has shifted to individuation and pluralism.

The main role of clothing is no longer a cold spell, but a display of personality charm.

At the same time, along with the deepening of reform and opening up, and in the world fashion fashion entering China and adding fresh vitality to Chinese clothing, the Chinese elements in the world's clothing art are beginning to be more and more widely reflected.

Chinese clothing is popular all over the world and Chinese cheongsam is popular all over the world. Chinese clothing as a cultural trend and commercial mainstream attracts worldwide attention and respect.

At the APEC summit in Shanghai in 2001, 20 leaders made a collective appearance. They wore big red or blue blue Chinese style pair of Tang suit. This scene spread all over the world through TV, and the Tang costume became popular rapidly.

In a "flower style", Maggie Cheung displayed dozens of Cheongsam in the movie, and presented this typical Chinese costume in front of the whole world, making the cheongsam fever come back again.

In 2008, the top international fashion leaders were no longer confined to carrying their luxury goods to China, but instead moved a large number of Chinese elements onto the T stage of their local fashion week.

Side buttons, buttons, prints, embroidery, Chinese knots and other Oriental details are applied in fashion design.

Some people say that the popularity of "new China" is determined by cultural attraction, but people are more willing to believe that Chinese customers rely on their purchasing power to influence the global fashion and taste, especially the luxury goods market.

This situation can be directly reflected in the figures: "the scale of China's luxury goods market will increase to 12 billion US dollars in 2009", "the retail sales of Chinese consumer goods will grow at a rate of 14% per annum, reaching 11800 billion US dollars in 2007" and "the number of Chinese rich people whose assets exceed US $1 billion will increase from 106 in 2006 to 106 in 2007". "The number of Chinese assets with a net worth of more than 1 million US dollars will be ranked second next to Japan in the Asia Pacific region".

End: 30 years, for a country, the change is very obvious, the meaning is very far-reaching.

Especially from the change of people's pursuit of clothing, we can see clearly that people's thoughts are changing dramatically.

In the past 30 years since the reform and opening up, some of the clothing words that have gradually disappeared have recorded an era when they will never return. Today, when we recollection them, besides bitter, bitter, cordial and endless feelings, reform and opening up have brought us a good life today.

Yang Jing: editor in charge