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China'S Apparel Industry Is Entering A New Round Of Change.

2014/3/19 22:53:00 48

China is entering a new round of change.

in fact, last year has become a turning point in the development of China's "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a ". In this year, many garment enterprises have been sluggish in sales and even in industrial decline. The existing profit models and profitability have been severely tested, and the" bonus "era has also led to rising operating costs.

At the same time, technological innovation represented by mobile Internet and big data is being baptized, subverted and changed the whole clothing business ecosystem.

history has proved that when the business ecosystem has undergone significant changes, a large number of enterprises adapting to the original business ecosystem will face a crisis of survival.

Enterprises that are able to adapt to the new business ecosystem will be able to pform themselves from the old to the new, and complete the innovation and pformation of "new commercial species".

There will also be a group of new enterprise communities that will thrive from the initial stage of growth to the vigorous growth of the new ecosystem. Finally, they will flourish!

at last year's China clothing convention, China's < a target= "_blank" href= "//www.sjfzxm.com/" > textile /a > the president of the Federation of industry and President of the China clothing association Wang Tiankai pointed out that "change is a new stage for the development of the industry."

the Chinese garment industry is now entering a "Pan industrialization" competition era with the core of the new three elements: "all channels, all modes and all resources".

of course, at the moment, the main body of change is not only enterprises, but also China's international apparel "a" _blank "href=" //www.sjfzxm.com/ "dress" /a "Expo" (CHIC) as the industry "weathervane" and "brand booster".

For CHIC, paying close attention to the development of industry and enterprise and providing the most valuable service in parallel is the key to attracting enterprises to participate in the exhibition for many years.

2014, CHIC is no exception.

at present, the Organizing Committee of CHIC2014 is combing the industrial chain of China's apparel industry through the reflection of high end intelligence and thinking of practical problems, constantly improving the ability of forecasting the development trend of the industry and integrating the service resources, so as to provide valuable services for the industry at a higher level.

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in the era of great change, it is particularly important for enterprises to maintain the sustained influence and the right to speak.

in recent years, the development of diversified formats, combinations and integration of various formats in China's retail industry has quickened. In the traditional department stores, there has been an acceleration in the restructuring and innovation. Meanwhile, the comprehensive shopping centers have springing up, specialized shops and franchised stores are developing rapidly, the chain supermarkets are expanding rapidly, the network sales are booming, the potential of convenience stores and storage type shopping malls are emerging, and the construction of urban central business district, commercial street and community commercial network is coordinated.

Better meet the needs of consumers' multi-level and diversified consumption.

but from the pformation of Suning and the success of millet, we can see that the traditional channels, in the era of mobile Internet and big data, are being replaced by fans' economic and self-organizing mode, just like millet and Tencent do not need channels, because every fan is his channel.

in this era of change, the diversification of channels put forward higher requirements for enterprises.

Barbara, general manager of Xu Bo, said that the garment industry will embark on a road from single channel to multi-channel pformation.

Especially in physical retail, under the impact of online shopping, entities will use their own advantages to carry out online and offline multi-channel operation.

but for the electricity supplier, most entrepreneurs are unfamiliar. How to do it is not very clear. What they see is just the annual sales data of explosive growth.

conforming to the trend, CHIC2014 will introduce the excellent domestic e-commerce platform resources to the growth brand widely, so as to get "electric shock" experience and provide diversified options for developing business routes.

"electric business is only part of the channel. CHIC will provide a diversified environment for garment enterprises, help exhibitors to strengthen domestic marketing channels, and actively build new international channels to achieve diversification of channels."

CHIC organizing committee chief told reporters.

For example, P will show multiple choices and solutions in the channel part. In addition to past department stores and agents, new formats will be added, including SHOPPINGMALL, e-commerce, multi brand integration stores, buyers, etc., so that channels can be more diversified and brands can have more choices. "CHIC2014"

At the same time, the "CHIC SHOWS" has also changed in the form of expression -- abandoning the traditional "Xiu Guang mode" that emphasizes "vision and light commerce", and placing the needs of participating in the in-depth exchanges between the brand and the commercial audience in the first place, making use of the convenient venues and layout of the environment, giving full play to the interaction on the spot, and perfectly combining the brand T stage show with the P.

of course, the channel problem is only one of the difficulties that Chinese garment enterprises are facing in the development. In the face of the new environment, Chinese garment enterprises must make comprehensive changes and rebuild their core competitiveness in order to win the future.

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At present, the emergence of new technologies based on the Internet has not only changed the path of brand growth, but also changed people's consumption and lifestyle, showing a new demand of pluralism, individuality and interaction. At the same time, the business mode associated with it has changed more quickly than ever.

in the 2013CCTV China economic year awards, Dong Mingzhu and chairman and CEO of GREE Electric Co., Ltd., the 1 billion gamble, set off a climax, behind which is "the dispute of business mode pformation".

in recent years, the CHIC organizing committee is also actively looking for new ways for enterprises to develop, and constantly improving the industry innovation system, especially focusing on business model innovation, strengthening fine management and making profit model innovation.

To help exhibitors actively explore new possibilities of cross-border cooperation and create an exclusive profit model to gain greater market discourse power.

At the same time, we should sum up and promote advanced innovation experience in time. P

Try to gather strength, explore new business terminal mode, explore the possibility of collaborative business cooperation, and strive to grasp the business initiative to help enterprises grasp the market's right to speak.

2013, conform to the trend, CHIC organizing committee specially set up "CHIC BESPOKE men's clothing senior custom area", "2013 China Men's wear advanced customization development forum" also held at the same time.

The exhibition and symposium co organized, so that the industry has the opportunity to explore the development direction of "advanced customization" in China with domestic and foreign advanced customization enterprises.

in recent years, all kinds of business models have been on the top of CHIC.

> big brother first made culture, then animated culture combined with the real industry to form a new brand development mode; balbala in the brand building, identified the brand positioning of "one-stop, all categories of professional and fashionable children of all ages"; MJ style, Siya Duoduo, ONE MORE and other women's clothing brand is the "fair fast fashion" mode of interpretation; the Hangzhou song song company explored the operation club mode in the form of "meeting of songs".

2014, Taiping bird clothing will join the American girl fashion brand "MaterialGirl" to join the CHIC women's wear exhibition area.

It is understood that Taiping bird group will use the distribution mode to open up the market, and the goods will be unified and controlled by Brand Company.

in fact, the pformation of any business mode needs to focus on value innovation, strive to develop and find the source of new value, optimize the generation mechanism of value, and get the income relative to value.

this requires enterprises to accurately target market positioning and find new segmentation market space, so as to form a strategic combination of mutual fit and high correlation, and expand, subdivide and pform the demand situation of products, excavate the potential of demand, open up new demand space, seek and develop differentiated value sources in the industrial value chain, enhance the added value space, actively embrace the Internet, use the social networking mode on the Internet to communicate and sell common styles, and pform from product suppliers to service providers.

P has been successfully held for the 22 time, and CHIC, which has gathered many domestic and foreign industries' superior resources, has undoubtedly provided such an integrated platform for enterprises.

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"P" is not broken. "Breaking" is a means of pformation. Its purpose is to "establish" and to innovate.

An enterpriser with a mind and strategy is always seeking change and responding to change, and taking change as an opportunity for development.

and on the CHIC as the "barometer" and "vane" of the industry, enterprises can comb out the changes of the industry through many individual changes, find the future development direction for themselves, and take advantage of the advantages of all the domestic and foreign resources gathered by CHIC to plug the soaring wings for the future development of enterprises.

for any brand, a single investment can no longer meet the needs of exhibitors, but more is hoping to create greater value for enterprises through the help of CHIC platform.

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At the same time, in CHIC, more than 1000 excellent brands compete, and the corporate culture and enterprise strength of all enterprises are obvious. "P"

At this moment, it is easy to find out the shortcomings and advantages of others, and constantly improve them.

Only in this way can enterprises communicate and communicate with each other, thus promoting their brand to grow faster.

CHIC not only effectively set up a convenient access to the market for domestic and foreign brands, but also extended functions according to the changes of enterprises and market demands, and gradually became the resource allocation platform for industrial upgrading and development through innovation of trends, publishing enterprises, enterprises, docking, buying forums, technology frontier, creative culture and cross-border cooperation.

in order to promote the collaboration and integration innovation of upstream and downstream industries, in recent years, the CHIC organizer has established liaison and communication with the upstream and downstream enterprises of the international garment industry, introduced the related needs of Chinese garment enterprises, created a cooperation foundation for the internationalization of the apparel industry chain, and helped Chinese garment enterprises to establish an efficient resource allocation network in line with their own needs.

in fact, through CHIC, many Chinese garment enterprises have joined the international brand cooperative M & a team, so as to get R & D team, management team, marketing concept and market channel.

More and more independent brands have directly established sales channels in developed countries, enhanced brand awareness and achieved a certain market share.

at present, the CHIC2014 organizing committee is taking "strength" as the theme, deeply excavating and expanding the new value of the exhibition, gathering resources in various dimensions to meet the personalized and diversified needs of brand development.

2014, let's meet CHIC, feel the industry change, create new advantages, enhance the new value, and realize the pformation from "boss" to "entrepreneur".