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Interpretation Of The Killer Technology Of Clothing Brand Shop

2014/3/4 22:50:00 24

ClothingBrand ShopBusiness Strategy

   personality


If we exclude a small number of shops that buy more from low-grade wholesale markets and operate at low prices, "small shops" are already personalities and Avantgarde endorsements. Many shops are increasingly displaying their personalities and winning in the sea of "shops". On the contrary, the brand produces all kinds of clothes that do not necessarily best reflect the designer's personality, but it must be most suitable for the consumption needs of most people in the market. Such design is inevitable. In the eyes of the pursuit of individual character, it is easy to appear dull and old-fashioned. This is the survival space of a small shop.


   fashion


There is no doubt that the trend of shop smells is always faster than that of shopping malls. Umbrella skirt Wide belts and so on are all popular from small shops. This is the key to store survival.


   Tangible benefits


This is known as "real benefit" rather than "cheap", because now the price of a small shop is no longer a synonym for cheap, the average price of many stores is up to seven hundred or eight hundred yuan, and some goods are even thousands of dollars. But with shopping malls, Exclusive shop Compared to the same price. Clothes & Accessories "Gold content" tends to be much higher, and shopping mall brands usually contain a lot of rents, advertisements, management and costs, which is exactly what the stores store for us. Therefore, weighing its personality, taste and uniqueness, its "cost performance" is still higher than many brands.


  Close


Do not deny the attraction of personality stores, or cute, or spicy, or aesthetical environment, although there is no name store shop, but a lot of a pleasant personal color, you can see the owner's ingenuity. Moreover, compared with shopping in large shopping malls, customers prefer to sit in a small private space with a little sense of mystery and master's feelings.


   flexible


Unlike shopping malls and franchised stores, there is no suspense about the marked price. Shops are mostly negotiable. The price of uncertainty will certainly bring psychological stimulation. Although the process of price cutting will also make people headache, the subtle feeling of ups and downs and ups and downs is also stimulating. One of my friend's remaining secrets during work is to rush into the store and fight with the shop owner for several rounds.

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