Red Bean Won The Third Textile And Clothing Brand Influence Media Award
A few days ago, a good news came from the third China Textile and apparel brand influence Media Award Presentation Ceremony and the China Textile and clothing brand influence Summit Forum in Keqiao, Zhejiang. The red bean brand has won the most fashionable influence clothing brand for many years, and the other 9 brands such as Bosideng and Li Lang have also won the honor.
A popular Acacia ancient poem, a thousand year old red bean tree in Taihu, has made today's red bean group, and has also made the famous Chinese brand of red bean.
From 1997, the clothing brand of "China's well-known trademark" was first awarded to 6 famous brand products and 6 national inspection free products. By March 2007, it won the highest award of the Chinese apparel industry - the achievement award. For many years, the red bean brand has been leading the fashion trend and breaking the news.
In the past two years, the red bean brand has achieved a good result by strengthening the product research and development efforts, establishing a chain monopoly system and realizing the pformation and upgrading of the brand through the two ends of the strong smile curve.
In May this year, red bean passed the pformation conference of men's wear, signed 60 regional distributors, 212 franchisees, and expected to open 400 stores this year. This shows that the red bean image men's clothing has completely bid farewell to the wholesale market, and has begun to build red bean image men's clothing chain system.
Now through efforts, the red bean marketing mode pformation has been widely recognized by dealers and the market.
Chen Shujin, vice president of China Textile Industry Association, and the leaders of economic daily, China textile, China Fashion Color Association and China clothing association attended the prize giving activities and presented prizes to the winning representatives from the national textile and garment industry.
The influence of China Textile Media Awards is sponsored by China textile daily.
In the selection ceremony, China Textile newspaper incorporated a group of 40 authoritative media people to form a large and authoritative jury to ensure the authority and credibility of the award.
The conference also identified the most influential textile brands, the most influential listed companies, and the most influential professional market.
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