Big Name Suspension Of Luxury Stores In China Opens Up Luxury Goods In China, Which Is "Private Custom".

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< p > luxury consumption is encountering "extremely cold" in China.

A few days ago, the World Luxury Association and the China Council for trade promotion jointly issued a luxury consumption statistics report shows that during the Spring Festival holiday this year, Chinese luxury goods consumption abroad totaled 6 billion 900 million US dollars, down 18.8% compared to the same period last year.

Domestic luxury goods consumption totaled about 350 million US dollars, down 57.8% from the same period last year, and fell to the lowest level in ten years.

And reporters at several high-end shopping malls in Guangzhou also learned that during the Spring Festival this year, the sale of watches and men < a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" category declined the most.

On the contrary, some customized businesses and individual niche brands are more popular.

In addition, reporters learned that luxury brands failed to set up shop in China last year.

In the beginning of this spring, some luxury brands began a series of reform measures in China, including upgrading product lines, renovating storefronts, improving services and weakening logo characteristics.

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< p > < strong > sales in some shopping malls in Guangzhou declined, < /strong > /p >

According to the P World Luxury Association survey, sales of domestic luxury goods and big name clothing fell the most during the Spring Festival.

Reporters from Guangzhou LiBai, friendship and other high-end shopping center learned that during the Spring Festival, the overall decline in the list sales, and the higher the price, the greater the decline.

A luxury luxury salesperson said that in the context of combating corruption and building a clean government, official consumption and gift consumption were the main reasons for the decline in luxury sales.

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< p > survey also shows that nearly 70% of Chinese tourists are shopping abroad for "cheap shopping", and the luxuries they buy are mostly used to give relatives and friends and comfort themselves.

Ms. Liu, who returned from France during the Spring Festival, told reporters that most of their group members were buying cosmetics, perfume and bags, and did not see any group buying packages of more than 100 thousand yuan or a few watches.

In this regard, the industry said that this year's Spring Festival overseas tour consumers are more family oriented, the number of consumers traveling at their own expense is higher than in previous years.

Compared with business travel, traveling expenses of travelers at their own expense are low.

The number of consumers buying top luxury brands, high-end watches and jewellery is decreasing.

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< p > < strong > this year, many major brands are suspended in new stores in China. < /strong > < /p >

< p > in fact, the consumption of luxury brands in China is weak, and many luxury brands do not set up shop.

In the survey, the World Luxury Association has surveyed 47 world-renowned luxury brands. The number of new stores in the Chinese market has decreased from 280 in 2012 to 100 in 2013, a drop of more than 30%, and most luxury brand stores have declined.

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< p > in addition, the latest report of Bain, a world-renowned strategy consulting firms, shows that in 2013, the growth rate of luxury goods in mainland China dropped from 7% in 2012 to 2%, compared with 30% in 2011.

Bain expects this slow growth trend to continue until 2014.

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< p > and reporters also learned that last year, international brands such as Prada, Burberry and Gucci did not realize the number of shops opened.

Public information shows that Prada plans to open 7 stores last year, but actually only 4 out of the total; Burberry opened 8 stores, less than 11 of the target level; Gucci plans to open 10 new stores last year, but the actual number of shops is zero.

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Less than P, many international luxury giants began to pform.

Luxury brands such as LV have embarked on a series of reforms, including upgrading product lines, renovating storefronts, improving services, postponing expansion of stores and downplaying logo features.

World luxury also predicts that in 2014, luxury brand sales in China will continue to slow down, and some stores will be closed in some two or three tier cities.

Many luxury brands will suspend new stores in China in 2014.

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< p > < strong > core consumers pay more attention to "cost performance" < /strong > /p >

Why does luxury goods go down this horrible season during the Spring Festival sales season? "Restricting the consumption of" three public goods "is only one reason. Many of the first tier luxury brands have been abandoned by the core consumption of China's high assets, P.

Zhou Ting, President of the Institute of wealth and quality, told an information times reporter that before the Spring Festival, the research on 4650 high property consumers in China by the Institute of wealth research found that the core consumers of high assets increased further to luxury brands, while the growth rate of the marginal consumers of medium assets further slowed down.

Zhou Ting believes that there are two main reasons for the "disgrace" of luxury brands. One is the flooding of counterfeit goods. On the other hand, there is a gradual and rational return to luxury consumption. In the past few years, flaunt face consumption has shifted to pay more attention to "cost performance". The LOGO of high asset consumers is obvious. Instead, they turn to the brand with strong experience and embody personal colors, and a smaller minority of brands. These products reduce the risk of "crash".

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"P > her statement is also confirmed by reporters in an interview. A salesperson at a luxury brand store at Tai Koo Hui told reporters that since new year's day, many consumers have put forward a detail request, such as buying products without brand identification and products with smaller or just logo.

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< p > reporter has learned that during the Spring Festival, many brands of "a" target= "_blank" href= "//www.sjfzxm.com/", "designer /a" brand sales have increased in Guangzhou, especially after 70 and 80.

The top ten designers in China, Guangzhou Xin Shui dress, a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > Design Director Deng Zhaoping also said that nowadays, some rich people begin to pay attention to the concept and service of "private customization".

In the Guangzhou market, the custom business volume of Spring Festival has doubled three times compared with that of last year.

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