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International Brands Seize The Australian Market

2014/2/14 13:21:00 31

International BrandMarketShoe Industry

"P >" when the many "a href=" //www.sjfzxm.com/news/index_q.asp "international brand" /a "has" seized "the new shopping malls and shopping centers in the big cities of Australia, the trend of international fashion, cosmetics, household goods and department store brands invaded the Australian Leah market is growing rapidly. < /p >
These brands are popular in Australia because they have injected fresh blood into the local retail industry. P Spain's fashion brand Zara and Topshop of the United Kingdom have landed in Australia, while the British department store Martha and Sweden's H&M are also coming. < /p >
< p > Australia has now become the newest battleground of international retail brands. In the past 18 months, 10 international brands have opened new stores in Australia. Central business district development projects, such as Westfield s Pitt Street Mall shopping mall and Emporium store under construction in Melbourne, have attracted more new international brands to enter the Australian market. < /p >
< p > many international brands have sent or will continue to dispatch shop rental representatives to Australia to find suitable business locations. Most of the rental representatives at the time of returning to headquarters were paying the deposit to all the people in the pre rental shop. < /p >
< p > these "a href=" //www.sjfzxm.com/news/index_s.asp "international brands < /a" are popular in Australia, because they can bring fresh air to Australia's retail market. < /p >
< p > when consumers are getting away from traditional department stores, the Australian retail industry is facing a series of dilemmas, among which the problems faced by retail competitors David Jones and Myer are the most typical. The two retail giants began to reduce their store size and even move away from some areas. David Jones has set out six "non core areas". The stores in these areas will move away after the lease expires. < /p >
< p > industry sources said that large retail brands such as UNIQLO, H&M, Martha and so on had to consider developing in the Australian market. They had to open 2000-3000 square meters of large storefront in Sydney and Melbourne. These international brands have already entered or signed a store lease agreement. < /p >
"More and more international retail brands will set up flagship stores in the central business district of Melbourne," Djemal said. "These brands look at the prosperous retail atmosphere of Melbourne. You know, the store vacancy rate in Melbourne is only 2.1%." P said. < /p >
< p > commercial real estate experts predict that a large number of international brands will be stationed in the Australian market in the coming years, when Australian consumers will face more choices. After opening the first flagship store in Chastain (Chadstone) shopping center in August 2010, the US Gap opened a prelude to large-scale international brands entering the Australian market. Zara also opened its first branch in Sydney in April 2011. According to the latest report of Australian authoritative commercial real estate group, this trend will be irresistible. < /p >
The latest report compiled by "P" Gao Li International found that "a href=" //www.sjfzxm.com/pioneer/ "international retailer < /a" will set up 235 branches in Australia in the next 5 years, and the area in the Australian retail market will be 220 thousand square meters. < /p >
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