Spanish Brand Desigual Will Enter 1 Billion Euro Club

Manel Jadraque, managing director of Desigual, P, said that the brand will enter the 1 billion euro club this year.

Manel Jadraque expressed the hope to develop perfume, shoes and other categories on the basis of a href= "//www.sjfzxm.com/news/index_c.asp" > clothing < /a >, while deeply ploughing the European market, and actively expanding the emerging market business to continue the rapid development of the brand.

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< p > although the annual turnover of Zara parent company Inditex SA (ITX.MC) is more than 15 billion euros, the Desigual created by Swiss designer Thomas Meyer has been in a high growth state in the past 10 years. From 2002 to 2009, it maintained a high growth of 60% to 250 million euro dollar turnover. In 2010, revenue increased by 76% to 440 million euros. In 2013, the income of 820 million euro was almost 1 times higher than that of four years ago.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Desigual < /a > the most famous marketing of its "Come in undressed and go out wearing underwear to get free clothes", 2011 New Year, in Spain and Portugal some stores launched a call, the first 100 customers wearing underwear can choose clothes in the store and wear free, with the help of this marketing channel is also rapidly known.

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< p > Manel Adell, which served Desigual as chief executive officer from 2002 to January 2013, can be regarded as the greatest hero of Desigual. When Manel Adell announced its departure in 2012, Desigual said it could achieve a turnover of 1 billion euros in 2013 or 2014.

Subsequently, in 2004 joined Desigual, the Manel Jadraque, from the operation director, took over the company.

< a href= "//www.sjfzxm.com/pioneer/" > Manel Jadraque < /a > indicates that in the next three years, the company will continue to grow at 20%-25% growth rate, doubling its turnover every four years.

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< p > in addition to adding categories in the past two years, Manel Jadraque said that the future Desigual brand will expand shop and online sales. It is said that online sales now account for 10% of Desigual's revenue.

At present, Desigual has about 400 stores around the world, but mainly in Europe and South America. Manel Jadraque says it will focus on the major markets and conduct in-depth penetration.

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< p > Manel Jadraque is optimistic about the economic situation in Spain, and said that the performance of Christmas brand in the Spanish market in 2013 was the best in the past four years. At the same time, he said Spain's economic crisis made Spain's domestic enterprises pay more attention to exports and innovation, which was a stimulus to the development of some enterprises.

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< p > for China and Asian markets, Manel Jadraque is still relatively weak at present, mainly because Asian customer brands are different from those in Europe and the United States.

Desigual's business presence in Asia is very traumatic at present, and there are about 5 in China.

Not enough, Desigual's products come from 80% Asian countries like China and India.

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