Clothing Operators Establish Brand Image And Convey Brand Personality

More and more clothing operators begin to establish brand image through sales terminals, forming distinctive store designs, which constitute their own store characteristics and convey brand personality to consumers.

Because brand clothing aims at a specific target consumer group, it emphasizes the individualization of clothing brand, including product style, store style, brand image and so on.

Only when the product style, store style and brand image are identical, can the character of the brand be revealed.

Therefore, stores are very important for brand image.

Selling clothes to clothing is not only a place for sale, but also a display of individuality.

The design style, props, lighting and so on should be designed to enhance the quality of clothing and increase the added value of clothing.

Apart from the design and decoration of the shop, there is also a display and display of clothing, commonly known as "swing yard".

In addition to using beautiful windows to publicize and attract customers, the display in the store plays an important role in brand personality and performance. At the same time, it facilitates customers to choose and purchase, thus playing a strong role in promoting sales of clothing.

At the same time, in terms of clothing terminal, whether it is identification, decoration, commodity display, and various packaging, all belong to store hardware. Besides, terminal software such as management, service and sales personnel is equally important.

These software mainly through the overall brand culture training, employees know their own brand and love.

The performance, conversation and service attitude of service personnel can be reflected.

According to the statistics of a consulting company, the proportion of business people accounts for about 30% of the main factors that affect long-term sales performance. Therefore, staff members are very important in the whole store operation system.

The salesperson faces customers in the shop. It is a part of customers' direct contact with the brand. The form and information expressed by the brand clothes are conveyed to the customers through the salesperson. Therefore, the dress, dress and manner of the salesperson are directly accepted by the customers, and the impression of the brand is formed synthetically.

In addition to environment, management and services, the brand will ultimately be reflected in its actual sales performance because of its recognition of the market, consumers and retailers.

"No sales performance brand is not a good brand" marketing concept, and actively use the terminal to promote sales.

In terms of pricing, we should adopt a unified pricing strategy, establish a unified image of the brand, and enhance consumers' awareness of brand pricing.

When goods are sold, they can enhance the authority of commodity prices by scanning bar codes and displaying uniform prices and discounts on computers.

At the same time, because of the sensitivity of brand clothing to price, we should use diversified marketing strategies to effectively combat competitors and win market share.

Apart from regular discounts, gifts and VIP privileges, we will introduce preferential products from time to time, using victim pricing strategies to attract customers, thereby enhancing sales and expanding brand influence.

In addition, there are some special promotional forms.

For example, when the new clothes are on the market, discount will be given when the original price is sold.

At the same time, targeted promotions training for salesmen, and from the system on the sales staff to give spiritual and material rewards.

In brand clothing management, brand plays a decisive role, but brand building can not be once and for all. It needs continuous brand management.

The market orientation of brand management is more intense. With brand as the marketing object and brand operation as the core, it integrates modern marketing concepts such as asset operation and reorganization, operation risk division and control, sales channel management and control.

The core idea of brand management is that brand operators form strong adhesion through eight advantages of brand marketing, such as brand reputation, market development, sales channels, product development, production technology management, quality control, human resources, information control, and so on. The external resources such as supply, production and sales are integrated into the operation scope of the enterprise resources, so that the brand operators' market expansion ability and competitiveness can be improved rapidly.