Korea'S Luxury Market Is In Crisis And Sales Are Declining.

In the early years of P, luxury brands sold very well in Korea, and their prices were far higher than their origin. However, the chasing Koreans continued to buy white flowers.

However, the good days of luxury brands in Korea seem to be over now, and their sales are shrinking and getting into trouble.

In order to wipe out the decline, many luxury brands are determined to replace their leaders in Korea, hoping that the new leaders will inject new blood into the company.

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< p > South Korean media reported recently that when the Korean luxury market shrinks, many international luxury brands have changed the leaders of the Korean market.

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< p > industry insiders say foreign "a href=" //www.sjfzxm.com/news/index_c.asp "luxury brand" /a "seeks to find talented new leaders to reverse the decline of the Korean market.

Choe Wan, general manager of Salvatore Ferragamo fashion company (Korea), has been leading the company since it entered Korea in 1996. However, 17 years later, he had to step down.

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Michael Kim, P, has been in charge of the domestic market and has been taking over the position of general manager since 2014.

He was in charge of Burberry (Korea) from 2009 to 2012.

Michael Kim said that nowadays luxury brands have encountered difficulties in "a href=" //www.sjfzxm.com/news/index_p.asp "Korea" /a ". We should take various positive measures to strive for breakthroughs.

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< p > > another a href= "//www.sjfzxm.com/news/index_c.asp" > Fashion Brand < /a > Ralph Lauren also decided to change the general manager of her Korean district.

The current general manager has been in office for 10 years, and the deputy general manager will succeed the current general manager in February 2014.

Ralph Lauren's New York headquarters office said that the deputy general manager took over the position of the general manager because of his experience in the Korean market and his ability to expand the local market.

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< p > the famous luggage brand MCM has also announced the new appointment, which will enable Oh Na-mi to take the lead position.

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< p > the relevant media had compiled the article that Korea's "cross-border online shopping" became a common practice and enjoyed foreign Internet stores suffering domestic businesses.

In this article, we may be able to see why luxury brands are facing difficulties in Korea.

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< p > with the development of cross-border e-commerce, more and more Koreans are shopping in foreign websites.

Korean netizens have found that the top selling brands in Korea are much more expensive than the country of origin, so they are turning to online shopping. Even with postage and customs duties, the purchases are still substantial.

As a result, luxury brand stores in South Korea have been gradually ignored by consumers.

It can be said that the rise of cross-border online shopping is an important reason for the luxury brands' difficulties in Korea.

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