Wenzhou Shoes And Clothing Enterprises Look Forward To Going Out.

"P" > a href= "//www.sjfzxm.com/news/index_p.asp" > Wenzhou < /a > City General Engineer Research Institute held a "Sino US (Wenzhou) Economic Cooperation Symposium". During the period, Wenzhou government departments and guests invited by Fulton, Missouri, USA respectively introduced the investment environment of the two cities.

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< p > at present, it is different from the previous Wenwen business model to set up a business market overseas. The overseas investment information, including manufacturing, has been pmitted to Wenzhou from time to time.

Moreover, many manufacturing enterprises in Wenzhou are now involved in the sales of "a href=" //www.sjfzxm.com/news/index_c.asp "overseas brand" /a > commodity in the domestic market.

These changes in the market can not help local business people to think: what elements of overseas resources can be used to boost the structural pformation of Wenzhou enterprises? < /p >

< p > < strong > the level of foreign cooperation is deepened < /strong > < /p >

"P", like the automobile and motorcycle industry in Ruian, aiming at the after-sales service market of foreign automobile, under the situation of rising manufacturing cost, it is necessary to establish sales outlets overseas so that profit margins can be grasped in their own hands.

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Less than P, it is commendable that in the past two years, some enterprises have not dread the direct establishment of entity sales companies overseas, and intend to directly establish their own sales network overseas.

For example, by the end of August this year, the Wenger clothing exhibition center opened by the US Wenzhou a href= "//www.sjfzxm.com/news/index_c.asp" > Fashion /a Exhibition Center Limited was officially opened by the Losangeles clothing exhibition center of the United States, and the first batch of 30 Wenzhou enterprises settled in.

Wenger fashion show Co., Ltd. is a company invested by 10 Wenzhou local foreign trade enterprises in the United States.

The company will display and sell clothing products in Losangeles, USA and participate in the New York and Las Vegas clothing exhibitions in the name of US companies.

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Besides P, many overseas businesses also rely on Wen's sales network to enter the Chinese market.

This year, AOKANG group, based on its retail experience in the local market, introduced the brand of LOAD MAX fashion shoe ornaments and integrated store brand, and made it a new retail platform for AOKANG. It has opened 14 stores in Wanda Plaza across the country.

Besides selling AOKANG's own brand, LOAD MAX also acts as a proxy for many foreign brands.

In addition, the retail brand of wedding bird clothing is "Phoenix Shang Shang", which sells many high-end clothing brands in Italy and Korean clothing brands.

At present, "Phoenix Shang Shang" has 5 stores in China.

In addition, in recent years, Wenzhou's wine import industry has risen rapidly thanks to its huge sales network.

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"P", Italy's "world shoe capital", the annual Italy shoes and apparel brand docking conference will be invited by Wen kee.

In June this year, the city clothing chamber of Commerce held the summit forum of "how far is Wenzhou clothing and international fashion?".

Some experts pointed out that Wenzhou clothing must go further, and we must integrate foreign outstanding design talents and marketing talents.

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< p > < strong > overseas investment is still under discussion. < /strong > /p >

At P seminar, Fulton introduced the investment environment of Fulton, emphasizing that the area is sparsely populated, rich in natural resources, well built in infrastructure, low in energy prices, convenient in logistics and close to the US market.

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< p > since Wenzhou entrepreneurs will examine the investment environment of the United States, the American local trade representatives will specifically come to Wenzhou to preach the investment environment. Does that mean that the manufacturing industry is beginning to show the trend of investing overseas? < /p >

Xu Xiaonian, Professor of economics and finance at the China Europe International Business School, said in a lecture entitled "structural recession and its healing" at the Forum on Wen Wen Shang and the central European EMBA Management Forum held at the beginning of last month (P). The trend of manufacturing enterprises in southeastern coastal areas must be concerned: the manufacturing industry began to return to the United States.

Our costs are rising, and their energy costs are falling.

Although we still have cost advantages here, compared with the US, this advantage is getting smaller and smaller, and the manufacturing industry is returning to the United States because it is close to its main market.

This will have a significant impact on the southeast coastal economy in the manufacturing sector.

At present, the absolute amount is relatively small, but the momentum is very fierce, and it is worth every enterprise's concern.

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< p > at this seminar, foreign people said that Wenzhou enterprises could invest in R & D outsourcing, production outsourcing, new products and new technologies in the US.

Take Missouri as an example, the state has all kinds of full-time product research and development laboratories, involving cosmetic formulations, food formulations, veterinary drug formulations, new materials and processes.

When Wenzhou enterprises do not have enough R & D resources or encounter problems that are difficult to solve in the process of R & D, R & D outsourcing can help enterprises in the shortest time. In addition, American food, health care products, skin care products and maternal and infant products are suitable for China's exuberant market demand. Combined with the sales network of Wenzhou businessmen in the domestic market, the market prospect is good.

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< p > stakeholders believe that at present, Wenzhou manufacturing enterprises are closer to R & D and sales, and have relatively strong demand for R & D technology.

If this is feasible, we should use foreign resources. In addition, at present, the state policy encourages imports, we should seize the opportune moment to develop the domestic sales market for imported goods and open up a new way to start business for Wen Shang.

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