The Decision-Making Power Center For Luxury Goods Shifted From Hongkong To Shanghai.

< p > Hongkong Li Jing has been in Shanghai for nearly 1 years.

At first, she hesitated for a month about the relocation decision, and the disadvantage was that she left her native place. The advantage was promotion: from buyer to buyer manager.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201312/13/20131213060422_sj.JPG "/" < > > "

< p > > a href= "//www.sjfzxm.com/pioneer/" > Li Jing < /a > the company is GUCCI.

After going to the mainland, she needs frequent business trips, and takes Shanghai as the origin to fly to twenty cities with GUCCI shops.

Every place, Li Jing must carefully observe the dress, local diet, local commercial facilities and shopping malls of every city.

Every market has unexpected differences. This complexity brings her a completely different experience from working in Hongkong.

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1 years ago, Li Jing was still a supportive decision-maker in the a href= "//www.sjfzxm.com/news/index_c.asp" > GUCCI < /a > Hongkong, and now she is the manager who can decide what to buy for P.

This promotion comes from changes in the management structure of GUCCI Greater China.

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< p > in early 2012, GUCCI stripped the mainland of China from the Greater China area originally assigned to Hongkong as its regional headquarters, while managing Macao and Taiwan and two markets.

After adjustment, the authority of the Hongkong office was reduced. From the previous unified management of Hong Kong, Macao, Taiwan and the mainland market, it became only responsible for Hongkong's local market, while GUCCI's mainland office in Shanghai partly replaced Hongkong's past role.

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< p > is to follow the change of company structure to Shanghai or stay in Hongkong. Li Jing and her colleagues need to reconsider the problem of going forward.

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Less than GUCCI, Louis Vuitton is also one of the luxury brands that adjust the decision-making power of Hongkong office in 2012 than P.

Prior to that, Hongkong was Asia Pacific headquarters of LV and managed the entire Asia Pacific market.

But after the adjustment last year, the Southeast Asian market will be managed by Singapore. The mainland, Macao and Taiwan markets will be taken over by the Shanghai office. The management of the Hongkong office will also be limited to Hongkong's local market.

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On the surface, there are two presidents in the two brands, namely, a href= "//www.sjfzxm.com/news/index_p.asp" > Hongkong < /a > and Shanghai office respectively. They have changed from the relationship between the top and the lower level to the level one.

However, judging from the market scope of management, the decision-making scope of Shanghai office is obviously larger.

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< p > the power exchange between Hongkong offices and mainland offices is closely related to the changes in the strength of the luxury market in Hongkong and the mainland.

According to Bain consulting, sales of luxury goods in the mainland were two times more than that of Hongkong in 2012, reaching 115 billion yuan.

For luxury goods operators, it is a reasonable choice to focus on a market with greater profits.

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