Alibaba Shares HK $2 Billion 800 Million To Upgrade Haier Daily Logistics

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_s.asp" > Haier < /a > "last mile" advantage < /strong > /p >

< p > < strong > Ali upgrade daily logistics > /strong > /p >

< p > < a > href= > //www.sjfzxm.com/news/index_s.asp > Alibaba > /a > who is the specific target of the investment? There are two listed companies in Haier group, one is Qingdao Haier listed on A share, the other is Haier electronics listed in Hongkong, and the latter is logistics, marketing and after sale service network.

This time, Ali invested in Haier appliances listed in Hong Kong and the daily logistics of the latter.

Ali clearly hopes to make up for the short distribution of white goods through this investment.

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< p > in this strategic cooperation, Ali has invested $2 billion 822 million in Haier in the collection of electrical appliances.

Ali invested 1 billion 857 million yuan in Haier logistics and set up a joint venture company.

It includes: 9.9% of the daily logistics, the amount of which is HK $541 million, and the amount of convertible bonds issued by Haier electric appliances is HK $1 billion 316 million. The convertible bonds can be converted into 24.1% of Japanese direct logistics.

In addition, Ali invested 965 million yuan in HK $2% in the way of subscribe for new shares, and got a 2% stake in Haier electric after its investment.

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< p > the insiders believe that the short board of Tmall electric city lies in the distribution of large commodities.

Through cooperation with Haier electric appliances, we will expand the categories of electrical appliances and make up for the short board of distribution.

The advantage of daily logistics lies in the distribution of large household appliances and home, and goes deep into the township market.

Data show that Japan logistics has established more than 7600 County stores, about 26000 Township stores, 190 thousand village level liaison stations, and more than 2800 logistics stations and more than 17000 service outlets in more than 2800 counties across the country, with the advantage of "last mile".

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_s.asp > > Haier < /a > close to the experience economy < /strong > /p >

< p > < strong > Ali great logistics strategy starts < /strong > < /p >

< p > "if the traditional mode and traditional economy do not subvert, they will go to the end of their lives."

Zhang Ruimin said that the future economy is the experience economy, and the user is no longer a buyer, but a participant in the whole process experience.

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< p > Ma Yun said that the cooperation between Ali and Haier is a "WWW" cooperation, and Win, Win and Win will win the three.

The new economy is not a simple digital economy. The real new economy is the perfect combination of the real economy and the digital economy. It is the perfect combination of "virtual" and "real".

Only when the real economy grows, can there be a real figure in the digital economy.

Investing in Haier has once again revealed Ali's ambition, which is planning to radically change the retail industry in China. It is reported that Ali intends to invest $16 billion in logistics and support areas by 2020, which will further tap China's large domestic market and attract hundreds of millions of potential new users.

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< p > industry insiders believe that the two giants cooperate strongly. On the one hand, Haier is a key step in the strategy of Internet pformation and smart home for the obvious channel coverage advantage. On the other hand, from the meaning of the electricity supplier, it will sink the Ali channel and lay the foreshadowing for the expansion of the 345 line cities, thus playing a role of resource dredging.

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