Establishment Of Shishi Children'S Wear And Children'S Industry Federation

"Industry association is a new development mode, expressing the overall demands of the industry, striving for government policy support, seeking for group development, improving the social recognition of the children's industry, and promoting the development of children related industries." Wang Wenjun, the first president, said about the establishment of Shishi Children's Wear and Children's Industry Federation.

In 2009, in the face of multiple "negative factors" such as intensified industry competition, declining domestic sales, production enterprise migration and labor outflow, Shishi Children's Wear Industry Association came into being in the process of seeking a new breakthrough, injecting new vitality into Shishi children's wear industry. After the establishment of the Association, on the one hand, it actively communicated with government departments and financial institutions to seek support from the government and all parties for the children's wear industry and build a platform for financing loans for member enterprises; On the other hand, actively organize enterprises to participate in various important exhibitions to show the overall image of Shishi children's clothing, expand the scope of communication, and expand the development channels. Through efforts, today's Children's Wear Association has become a highly active, recognized and well-known "three high" industry association. In addition, the Association actively assumes the social responsibility of the enterprise, and continues to "make efforts" in donating funds to disaster areas, comforting the elderly and caring for children.

The Shishi Children's Wear Industry Association was upgraded to the Shishi Children's Wear and Children's Industry Federation on the occasion of the change of office. Wang Wenjun actively promoted this. He said that under the guidance of the concept of "compact" and "centralized" procurement of children's products, the future children's industry will be a comprehensive industry. "The children's market will be a large market integrating children's living hall, early education center, baby care series and toy city." Wang Wenjun proposed that the weak "loose sand" development model has become outdated, and the breakthrough of the children's industry in the future will be the huge market-oriented model of industrial integration. The "new generation" children's industrial market is an embodiment of the concept of "big headquarters and big market", which integrates production, marketing, animation and toys to meet the needs of children for learning, living and leisure.

From a single children's clothing to the whole children's industry, the establishment of the Federation itself is a victory. After the phased victory, Wang Wenjun was full of expectations for the new session. He hoped that the Federation would adhere to the "going out" strategy, learn the advantages of other places bit by bit, continue the concept of large headquarters and large market, promote the multi industry combination model, fully guide domestic sales to take the independent branding route, and further enhance the advantages of foreign trade industry.